CMO Insights: Ben Lazar, Chief Marketing and Product Officer, Payspan

CMO Insights: Ben Lazar, Chief Marketing and Product Officer, Payspan

 

 

This week’s guest on CMO Insights is Ben Lazar, Chief Marketing and Product Officer of Payspan.

In this video, Ben talks about:

  • Personalization at scale and how difficult it is to do right
  • Achieving higher value in your messaging by looking at how your customer engages their customer 
  • The impact that AI will have on the future of marketing

Learn more about Ben from his LinkedIn profile and follow Payspan on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 01/22/2019
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