CMO Insights: Ana Perez, Vice President of Marketing, Aon Hewitt
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Written by Pamela Muldoon

September 19, 2017

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All | Marketing Strategy

 

 

This week’s guest on CMO Insights is Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt.

In this video, Ana discusses

  • The transformation of marketing within an organization, moving to a revenue growth driving function
  • How this change is being driven from within the marketing organization vs. the overall business
  • How her department balances a team of generalists and specialists to implement their marketing initiatives. 

Learn more about Ana from her LinkedIn profile and follow Aon Hewitt on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

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