CMO Insights: Ana Perez, Vice President of Marketing, Aon Hewitt

CMO Insights: Ana Perez, Vice President of Marketing, Aon Hewitt

 

 

This week’s guest on CMO Insights is Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt.

In this video, Ana discusses

  • The transformation of marketing within an organization, moving to a revenue growth driving function
  • How this change is being driven from within the marketing organization vs. the overall business
  • How her department balances a team of generalists and specialists to implement their marketing initiatives. 

Learn more about Ana from her LinkedIn profile and follow Aon Hewitt on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

About Pamela Muldoon
Pamela Muldoon is a Revenue Marketing Coach with The Pedowitz Group and comes to TPG with over two decades of traditional and digital marketing experience. She specializes in campaign and content strategy with a passion for helping clients develop a content marketing culture across the organization. Pamela is also a professional voice over talent and podcaster. When not online working on digital marketing strategies, she can be found unwinding at a poker table or hanging out with her two dogs.

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  • Posted by Pamela Muldoon
  • On 09/19/2017
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Tags: marketing operations, revenue marketing, pedowitz group, Aon Hewitt

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