This week’s guest on CMO Insights is Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt.
In this video, Ana discusses
- The transformation of marketing within an organization, moving to a revenue growth driving function
- How this change is being driven from within the marketing organization vs. the overall business
- How her department balances a team of generalists and specialists to implement their marketing initiatives.
Pamela Muldoon is a Revenue Marketing Coach with The Pedowitz Group and comes to TPG with over two decades of traditional and digital marketing experience. She specializes in campaign and content strategy with a passion for helping clients develop a content marketing culture across the organization. Pamela is also a professional voice over talent and podcaster. When not online working on digital marketing strategies, she can be found unwinding at a poker table or hanging out with her two dogs.
- Posted by Pamela Muldoon
- On 09/19/2017
- 0 Comments