This week’s guest on CMO Insights is Alexandra Shapiro.
In this video, Alexandra discusses;
- The fundamental belief that marketing strategy and business strategy must be aligned tightly
- How her team puts into practice and operationalizes customer experience
- The multiple uses technology provides marketing to achieve goals and drive business
Learn more about Alexandra from her LinkedIn profile.
NOTE: At the time of this interview, Alexandra was still in her position as CMO for BigCommerce. She recently became CMO for Intercom.
The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.
- Posted by The Pedowitz Group (TPG)
- On 05/23/2018
- 0 Comments