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CMO Insights: Alexandra Shapiro, CMO

CMO Insights: Alexandra Shapiro, CMO

 

 

This week’s guest on CMO Insights is Alexandra Shapiro.

In this video, Alexandra discusses;

  • The fundamental belief that marketing strategy and business strategy must be aligned tightly
  • How her team puts into practice and operationalizes customer experience
  • The multiple uses technology provides marketing to achieve goals and drive business

Learn more about Alexandra from her LinkedIn profile.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

NOTE: At the time of this interview, Alexandra was still in her position as CMO for BigCommerce. She recently became CMO for Intercom. 

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 05/23/2018
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