CMO Insights: Aden Andrus, Director of Marketing, Disruptive Advertising

CMO Insights: Aden Andrus, Director of Marketing, Disruptive Advertising

 

 

This week’s guest on CMO Insights is Aden Andrus, Director of Marketing for Disruptive Advertising.

In this video, Aden shares how

  • Critical a value-driven message is for your audience and the importance of moving away from product only messaging
  • Developing a customer centric marketing approach is not only key, but requires a set of specific questions to ask
  • Data is the secret sauce that drives decisions and ideation.

Learn more about Aden from his LinkedIn profile and follow Disruptive Advertising on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

About The Pedowitz Group (TPG)
The Pedowitz Group (TPG) is a Revenue Marketing™ company headquartered near Atlanta, Ga. We help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond.

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  • Posted by The Pedowitz Group (TPG)
  • On 08/29/2017
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Tags: marketing operations, revenue marketing, pedowitz group, Disruptive Advertising

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