Change management in technology implementations

Technology Implementations

Organizations mostly implement new technology to integrate operations or automate functions. Billions of dollars are spent on such business improvement projects whose costs often outweigh their realized benefits.

McKinsey & Company in conjunction with the University of Oxford conducted a study of 5,400 large scale IT projects and found that, overall, IT projects run 45 percent over budget and 7 percent over time while delivering 56 percent less organizational benefits than predicted [1].

So, why do technology implementations fail?

To understand the impact of various project variables on a project’s ROI, a study done by McKinsey examined many variables and in particular, the effect of organizational change management on a project’s ROI [2]. The study indicates that ROI was:

– 143 percent when there was excellent change management

– 35 percent when there was poor or no change management

Source: Change Management That Pays,” McKinsey Quarterly, 2002

While there are a lot of other project variables that impact a project’s ROI, change management plays a very important role in realizing organizational benefits. Lack of proactive change management is one of the main contributing factors when it comes to failure of technology implementations.

A common mistake that organizations make while estimating the ROI is the assumption that there will be 100 percent technology adoption at go-live. That is almost never the case however. Organizations and individuals go through an adoption curve and it is imperative to accelerate and institutionalize the adoption of new technology, processes and behaviors to sustain the change over time.

To better understand an adoption curve, it is important to understand the change process from a psychological perspective. Any kind of change in an organization disrupts the status quo and causes chaos and resistance leading to dip in performance and productivity levels. Moving an organization to a new status quo or in other words “the new way of doing business” is not just about re-designing processes, implementing new technology, or identifying desired behaviors, it is also about ensuring the adoption of these new processes, technology and behaviors and sustaining it over time. The key over here is “integrating” and “institutionalizing” the new status quo. If the new status quo doesn’t “stick” after go-live or in other words, your organization “regresses to old ways over time” – then you can never realize the intended organizational benefits associated with the business transformation.

Proactive Change Management

A technology implementation needs a proactive change management approach to ensure that the journey from the old status quo (old state) to the new status quo (future state) is completed in the most optimal way with minimal disruption and that the new status quo is sustained over time.

Adoption and acceptance of new technology, processes and behavior is impacted by four major factors: organizational readiness, stakeholder alignment and buy-in, communication and training and institutionalization of the new ‘status quo.’

A proactive change management approach can help organizations achieve the intended ROI on their business transformations and acceptance and adoption plays a big role over here. In Carl Jung’s words – “We cannot change anything until we accept it.”

Sources:

About Yamini Sharma
Yamini Sharma is the change management consultant with The Pedowitz Group. She is an expert in change management, organizational development, change leadership and technology implementations. She has in-depth knowledge of models such as: ADKAR®, Kotter's 8-Step Change Model and Kurt Lewin's Model of Change. She holds an MBA in Global Management from the Thunderbird School of Global Management, AZ and is also SAP Application Associate certified in Human Capital Management (HCM).

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  • Posted by Yamini Sharma
  • On 04/20/2016
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Tags: change management, marketing technology implementation, marketing technology adoption, technology adoption, technology change management

1 Comments

Rehan
To better understand an adoption curve, it is important to understand the change process from a psychological perspective.

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