While it has been used for decades, traditional funnel marketing is now a short sighted strategy in the B2B marketing universe. A new, customer-centric model is needed to gain a holistic view of the customer journey. We call this new customer journey mapping model – TPG ONE™.
It’s time to reimagine the marketing funnel. Learn how B2B companies can move toward what Debbie Qaqish refers to as ‘the customer engagement economy’ by embracing that the customer is control. Download our latest white paper on TPG ONE.
As part of TPG ONE™ Kevin Joyce breaks down the seven steps your marketing operations can take to operationalize the customer experience.
TPG is moving beyond the marketing funnel as Jeff Pedowitz introduces TPG ONE™ – a Customer Lifecycle Map.