Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month’s post, how to create an organizational structure for modern marketing success and what new skill sets are required to achieve this success.
Predictable revenue growth. Ask any B2B CMO, and that’s their #1 goal. But, there’s ONE major roadblock preventing...
Chances are, you found this article because you heard the term "revenue marketing" but you might be asking: What is...
During our new webinar series, “The Revenue Marketing TechTalks” we discuss with 6sense about the importance of having visibility into buying signals from multiple people from the same organization across every channel.
During our new webinar series, “The Revenue Marketing TechTalks” we discuss with Uberflip about how you can create a digital content experience that generates revenue.
It’s a new role for marketing operations and your team may want to consider it. Debbie Qaqish breaks down why the Revenue Analyst is a key position you want to consider for your future marketing team.
Debbie Qaqish breaks down the 3 C’s critical to today’s revenue marketing organizations: culture, customer, and change.
Steve Nakata, Chief Architect with The Pedowitz Group, discusses important considerations in planning your Revenue Marketing Stack.
Today’s B2B CMO is facing a watershed moment – find a way to drive repeatable, predictable and scalable revenue or move on to another career.
I have been learning about the four stages of the Revenue Marketing Journey™, and I find myself looking back at my career in sales and comparing how these various stages apply to my journey as a sales person. I marvel at how this journey has changed the way I do business.
The power of Revenue Marketing Analytics™ >is its ability to take disparate data from myriad different sources, identify key performance indicators (KPI’s) and most relevant, actionable measures and metrics and – perhaps the most important part – present them in simple, easy to understand data visualizations.
Measuring the impact of marketing means being able to attribute revenues back to all marketing initiatives that helped accelerate and earn that revenue.
The process of a draft for professional is transferable to selecting your marketing automation tool set and here are a few similar traits.