Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month’s post, how to create an organizational structure for modern marketing success and what new skill sets are required to achieve this success.
Revenue Marketing Journey
In part 6 of this series on successful marketing operations, Kevin Joyce, CMO and VP of Marketing Strategy for The Pedowitz Group breaks down five key marketing processes your marketing department should be administering.
The Revenue Marketing Journey™ requires a shift in the way companies market. This shift includes creative.
Consistently revisit your larger, strategic roadmap to gauge where you are as you pursue that true Revenue Marketing state you desire.