Thought Leadership

Customer Journey Mapping: Build (Or Update) Yours The Right Way

by Dr. Debbie Qaqish | Dec 16, 2020 | Customer Engagement, Customer Experience, TPG One

With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true...

Create an Organizational Structure for Modern Marketing Success

by Kevin Joyce | Oct 11, 2020 | Marketing Operations, People, Revenue Marketing, Revenue Marketing Journey, Thought Leadership

Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month’s post, how to create an organizational structure for modern marketing success and what new skill sets are required to achieve this success.

How To Drive More Predictable Revenue With Inbound Marketing

by Jon Searle | Sep 11, 2020 | Customer Experience, Inbound Marketing, Revenue Marketing

Predictable revenue growth. Ask any B2B CMO, and that’s their #1 goal. But, there’s ONE major roadblock preventing...

COVID-19’s Digital Transformation Impact: Accelerant, Or Inhibitor?

by Dr. Debbie Qaqish | Sep 3, 2020 | Customer Engagement, Customer Experience, Digital Transformation, Marketing Strategy, Thought Leadership

Who besides me yelled “Jumanji” when the clock struck midnight, signaling the end of 2020? It was like we were stuck...

What is Revenue Marketing? The key to earning a seat at the revenue table.

by Dr. Debbie Qaqish | Aug 21, 2020 | Featured Post, Revenue Marketing, Thought Leadership

Chances are, you found this article because you heard the term "revenue marketing" but you might be asking: What is...

The Revenue Marketing TechTalks – 6sense

by The Pedowitz Group (TPG) | May 23, 2019 | Revenue Marketing, Thought Leadership

During our new webinar series, “The Revenue Marketing TechTalks” we discuss with 6sense about the importance of having visibility into buying signals from multiple people from the same organization across every channel.

The Revenue Marketing TechTalks – Uberflip

by The Pedowitz Group (TPG) | May 10, 2019 | Revenue Marketing, Thought Leadership

During our new webinar series, “The Revenue Marketing TechTalks” we discuss with Uberflip about how you can create a digital content experience that generates revenue.

Rise of the Revenue Analyst in Marketing Operations

by Dr. Debbie Qaqish | Jan 17, 2019 | Marketing Operations, Revenue Marketing, Thought Leadership

It’s a new role for marketing operations and your team may want to consider it. Debbie Qaqish breaks down why the Revenue Analyst is a key position you want to consider for your future marketing team.

3 C’s of Marketing That Drives Revenue: Culture, Customer and Change

by Dr. Debbie Qaqish | Sep 7, 2017 | Marketing Strategy, Revenue Marketing, Thought Leadership

Debbie Qaqish breaks down the 3 C’s critical to today’s revenue marketing organizations: culture, customer, and change.

5 Core Marketing Processes to Master

by Kevin Joyce | May 12, 2017 | Marketing Strategy, Revenue Marketing Journey, Thought Leadership

In part 6 of this series on successful marketing operations, Kevin Joyce, CMO and VP of Marketing Strategy for The Pedowitz Group breaks down five key marketing processes your marketing department should be administering.

26 Omni Channel Marketing Statistics To Know

by Majda Anwar | Jan 26, 2017 | Demand Generation Marketing, Thought Leadership

Check out these key statistics to help you build a business case for an omni-channel strategy for your company.

Planning your Revenue Marketing Stack: It’s Not Just About Technologies

by Steve Nakata | Jan 25, 2017 | Martech, Revenue Marketing, Thought Leadership

Steve Nakata, Chief Architect with The Pedowitz Group, discusses important considerations in planning your Revenue Marketing Stack.

Two ingredients for project success

by The Pedowitz Group (TPG) | Aug 9, 2016 | Demand Generation Marketing, Marketing Strategy, Thought Leadership

Projects in every industry, regardless of size, have two important, “must have” ingredients that determine project success: teamwork and communication.

Change management in technology implementations

by The Pedowitz Group (TPG) | Apr 20, 2016 | Other Technology Integrations, Thought Leadership

While there are a lot of project variables that impact a project’s ROI, change management plays a very important role in realizing organizational benefits. Lack of proactive change management is one of the main contributing factors when it comes to failure of technology implementations.