During our new webinar series, “The Revenue Marketing TechTalks” we discuss with 6sense about the importance of having visibility into buying signals from multiple people from the same organization across every channel.
During our new webinar series, “The Revenue Marketing TechTalks” we discuss with Uberflip about how you can create a digital content experience that generates revenue.
Do you want your team to be Revenue Marketing Certified? Sign up for the Revenue Marketing Basics course to start your Revenue Marketing journey today!
The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important!
It’s a new role for marketing operations and your team may want to consider it. Debbie Qaqish breaks down why the Revenue Analyst is a key position you want to consider for your future marketing team.
While it has been used for decades, traditional funnel marketing is now a short sighted strategy in the B2B marketing universe. A new, customer-centric model is needed to gain a holistic view of the customer journey. We call this new customer journey mapping model – TPG ONE™.
It’s time to reimagine the marketing funnel. Learn how B2B companies can move toward what Debbie Qaqish refers to as ‘the customer engagement economy’ by embracing that the customer is control. Download our latest white paper on TPG ONE.
In the last post in our Revenue Marketing Journey, we explored the marketing operations team it length. Now, it's time...
As part of TPG ONE™ Kevin Joyce breaks down the seven steps your marketing operations can take to operationalize the customer experience.
TPG is moving beyond the marketing funnel as Jeff Pedowitz introduces TPG ONE™ – a Customer Lifecycle Map.
Rounding up all 16 articles of the Revenue Marketing Journey series.
Debbie Qaqish breaks down the 3 C’s critical to today’s revenue marketing organizations: culture, customer, and change.
In part 6 of this series on successful marketing operations, Kevin Joyce, CMO and VP of Marketing Strategy for The Pedowitz Group breaks down five key marketing processes your marketing department should be administering.
Kevin Joyce, VP of Marketing Strategy for The Pedowitz Group, explores the Digital and Content Team structure in typical marketing organizations.
Check out these key statistics to help you build a business case for an omni-channel strategy for your company.