Predictable revenue growth. Ask any B2B CMO, and that’s their #1 goal. But, there’s ONE major roadblock preventing...
How To Drive More Predictable Revenue With Inbound Marketing
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Thought Leadership
COVID-19’s Digital Transformation Impact: Accelerant, Or Inhibitor?
Who besides me wants to yell “Jumanji” when the ball drops in Times Square on New Year’s Eve of 2020? It’s like we’re...
What is Revenue Marketing? The key to earning a seat at the revenue table.
Chances are, you found this article because you heard the term "revenue marketing" but you might be asking: What is...
The Revenue Marketing TechTalks – 6sense
During our new webinar series, “The Revenue Marketing TechTalks” we discuss with 6sense about the importance of having visibility into buying signals from multiple people from the same organization across every channel.
The Revenue Marketing TechTalks – Uberflip
During our new webinar series, “The Revenue Marketing TechTalks” we discuss with Uberflip about how you can create a digital content experience that generates revenue.
The Revenue Marketing Index 2019 Report: Why It’s So Important
The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important!
Rise of the Revenue Analyst in Marketing Operations
It’s a new role for marketing operations and your team may want to consider it. Debbie Qaqish breaks down why the Revenue Analyst is a key position you want to consider for your future marketing team.
The Funnel is Dead – Introducing TPG ONE™
While it has been used for decades, traditional funnel marketing is now a short sighted strategy in the B2B marketing universe. A new, customer-centric model is needed to gain a holistic view of the customer journey. We call this new customer journey mapping model – TPG ONE™.
TPG ONE™: A New Approach to the Customer Journey
It’s time to reimagine the marketing funnel. Learn how B2B companies can move toward what Debbie Qaqish refers to as ‘the customer engagement economy’ by embracing that the customer is control. Download our latest white paper on TPG ONE.
The Demand Generation Group
In the last post in our Revenue Marketing Journey, we explored the marketing operations team it length. Now, it's time...
How Can Your Company Operationalize the Customer Experience?
As part of TPG ONE™ Kevin Joyce breaks down the seven steps your marketing operations can take to operationalize the customer experience.
Introducing TPG ONE™: Moving Beyond the Funnel
TPG is moving beyond the marketing funnel as Jeff Pedowitz introduces TPG ONE™ – a Customer Lifecycle Map.
3 C’s of Revenue Marketing: Culture, Customer and Change
Debbie Qaqish breaks down the 3 C’s critical to today’s revenue marketing organizations: culture, customer, and change.
5 Core Marketing Processes to Master
In part 6 of this series on successful marketing operations, Kevin Joyce, CMO and VP of Marketing Strategy for The Pedowitz Group breaks down five key marketing processes your marketing department should be administering.
The Digital and Content Team: Is Splintering a Verb?
Kevin Joyce, VP of Marketing Strategy for The Pedowitz Group, explores the Digital and Content Team structure in typical marketing organizations.