With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true...
Customer Journey Mapping: Build (Or Update) Yours The Right Way
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Thought Leadership
Create an Organizational Structure for Modern Marketing Success
Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month’s post, how to create an organizational structure for modern marketing success and what new skill sets are required to achieve this success.
How To Drive More Predictable Revenue With Inbound Marketing
Predictable revenue growth. Ask any B2B CMO, and that’s their #1 goal. But, there’s ONE major roadblock preventing...
COVID-19’s Digital Transformation Impact: Accelerant, Or Inhibitor?
Who besides me yelled “Jumanji” when the clock struck midnight, signaling the end of 2020? It was like we were stuck...
What is Revenue Marketing? The key to earning a seat at the revenue table.
Chances are, you found this article because you heard the term "revenue marketing" but you might be asking: What is...
The Revenue Marketing TechTalks – 6sense
During our new webinar series, “The Revenue Marketing TechTalks” we discuss with 6sense about the importance of having visibility into buying signals from multiple people from the same organization across every channel.
The Revenue Marketing TechTalks – Uberflip
During our new webinar series, “The Revenue Marketing TechTalks” we discuss with Uberflip about how you can create a digital content experience that generates revenue.
Rise of the Revenue Analyst in Marketing Operations
It’s a new role for marketing operations and your team may want to consider it. Debbie Qaqish breaks down why the Revenue Analyst is a key position you want to consider for your future marketing team.
How Can Your Company Operationalize the Customer Experience?
As part of TPG ONE™ Kevin Joyce breaks down the seven steps your marketing operations can take to operationalize the customer experience.
3 C’s of Marketing That Drives Revenue: Culture, Customer and Change
Debbie Qaqish breaks down the 3 C’s critical to today’s revenue marketing organizations: culture, customer, and change.
5 Core Marketing Processes to Master
In part 6 of this series on successful marketing operations, Kevin Joyce, CMO and VP of Marketing Strategy for The Pedowitz Group breaks down five key marketing processes your marketing department should be administering.
26 Omni Channel Marketing Statistics To Know
Check out these key statistics to help you build a business case for an omni-channel strategy for your company.
Planning your Revenue Marketing Stack: It’s Not Just About Technologies
Steve Nakata, Chief Architect with The Pedowitz Group, discusses important considerations in planning your Revenue Marketing Stack.
Two ingredients for project success
Projects in every industry, regardless of size, have two important, “must have” ingredients that determine project success: teamwork and communication.
Change management in technology implementations
While there are a lot of project variables that impact a project’s ROI, change management plays a very important role in realizing organizational benefits. Lack of proactive change management is one of the main contributing factors when it comes to failure of technology implementations.