Steve Nakata, Chief Architect for The Pedowitz Group, provides a detailed guide on how CMOs can better integrate technology and software in their MarTech stack.
Other Technology Integrations
Industrial manufacturing needs to develop a customer-centric approach to how they market and sell to prospects and customers. Customer focus requires marketing and sales to work together to build B2B relationships and share knowledge. Optimized marketing technology provides the tools to reach customers where they are at within the buyer’s journey and enables both teams to integrate and deliver a more seamless customer interaction.
While there are a lot of project variables that impact a project’s ROI, change management plays a very important role in realizing organizational benefits. Lack of proactive change management is one of the main contributing factors when it comes to failure of technology implementations.
Technical configuration, including SPF and DKIM, is a big part of deliverability in a marketing automation platform.
Canada’s Anti-Spam Law (CASL) may be less-known than the U.S. CAN-SPAM Act but it is stricter and will require much more diligence on the part of senders to ensure compliance.