Anyone who’s consumed business-focused content in the past 12-18 months has likely encountered more than their fair...
Modernize Your Marketing Structures to Nurture Growth
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Revenue Marketing
5 Key Ways Revenue Operations Makes A Difference
Revenue Operations – or RevOps for short – is far from just the latest in a series of industry buzzwords. It’s a...
How To Embrace Revenue Operations
Here we go again. Another buzzword has taken the B2B industry by storm. To be fair, Revenue Operations has been in...
Drive Greater Value With Your Marketing Operations
In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then...
What is Revenue Marketing? The key to earning a seat at the revenue table.
Chances are, you found this article because you heard the term "revenue marketing," but you might be asking: What is...
Create a B2B Organizational Structure for Modern Marketing Success
Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month’s post, how to create an organizational structure for modern marketing success and what new skill sets are required to achieve this success.
How To Drive More Predictable Revenue With Inbound Marketing
Predictable revenue growth. Ask any B2B CMO, and that’s their #1 goal. But, there’s ONE major roadblock preventing...
How To Be More Customer Centric: A Marketing Leader’s POV
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.
Planning your Revenue Marketing Stack: It’s Not Just About Technologies
Steve Nakata, Chief Architect with The Pedowitz Group, discusses important considerations in planning your Revenue Marketing Stack.
3 C’s of Marketing That Drives Revenue: Culture, Customer and Change
Debbie Qaqish breaks down the 3 C’s critical to today’s revenue marketing organizations: culture, customer, and change.
Data visualization 101 for the Revenue Marketer: What graphs to use and when
The power of Revenue Marketing Analytics™ >is its ability to take disparate data from myriad different sources, identify key performance indicators (KPI’s) and most relevant, actionable measures and metrics and – perhaps the most important part – present them in simple, easy to understand data visualizations.