As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo....
Integrating Marketo and Salesforce is not a “once and done” action. You must continually work to maintain sync between the two platforms. Let’s look at troubleshooting your Marketo-Salesforce integration.
No matter how your Marketo and Salesforce integration came to be, it’s always necessary to optimize it. Here we offer some ideas for routine maintenance and other best practices for keeping your Marketo and Salesforce instance in good shape.
Setting up a Marketo/Salesforce integration is easy – if you do the hard, careful planning beforehand. Pay attention in the planning phase and your integration will go smoothly.
Salesforce and Marketo can be a match made in heaven or a disaster waiting to happen. In this first of a 4-part blog posts, find out the three key areas to set yourself up for marketing automation-CRM integration success.