Salesforce and Marketo can be a match made in heaven or a disaster waiting to happen. In this first of a 4-part blog posts, find out the three key areas to set yourself up for marketing automation-CRM integration success.
Marketo Engage marketing automation skills are in demand. If you run a quick LinkedIn Job search for Marketo, you’ll...
Warning: The following blog is intended for marketers who utilize Marketo Engage, a marketing automation platform. If...
In this blog series (here, here & here) we’ve reviewed an intro to Marketo Sky, My Marketo, the Navigation Panel,...
You’re already building the foundation for your success in Marketo Sky. In our first two Marketo Sky Blogs (An...
Using Marketo Sky and wondering how to use the new search tool? The Marketo Sky search tool has received a complete overhaul – learn how to access it, how it affects different workspaces and how to improve the searchability of assets using the new labels function.
In the new blog series, “The Marketo Sky Blog Series” we will unpack all of the new features of the new Marketo dashboard, Marketo Sky.
Whether you’ve inherited a Marketo instance or built it from scratch, a Marketo Health Check is a good way to make sure you’re getting the most out of your investment in Marketo.
You may be using UTM parameters to track your marketing campaigns, but aren’t capturing in Marketo. Pass data once a lead clicks a URL with defined UTM parameters.
When you purchase Marketo you ignite a chain reaction that can push you through the Revenue Marketing Journey™ to win a you a seat at the revenue table, or conversely you just wasted money on an expensive tool that pushes out emails. Which side of that purchase do you want to be on?
Lead Scoring is the mechanism employed by Marketo that allows you to manage and track your lead flow down the sales and marketing funnel.
Marketo Sales Insight delivers features and functions that open the door to true marketing and sales alignment.
The more I serve as a Marketo trainer, the more I see students excited about learning, but worried about how to fit it into their existing work schedule.
While the Analytics tab is hands down the most underutilized feature in Marketo, there are key reports you can leverage today to measure your marketing impact. Look at these four Marketo reports to measure your marketing success.
Lead scoring is an art and a science. As a Marketo user, you may find yourself changing lead scoring values as you refresh your lead scoring system.