With so many companies looking for the best marketing automation software that fits their needs, it's imperative to...
Marketing Automation Platform-MAP
Warning: The following blog is intended for marketers who utilize Marketo Engage, a marketing automation platform. If...
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation...
Marketing automation won’t automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this powerful tool to its full potential.
Setting up lead scoring in your marketing automation system is the easy part! Here are some tips on how to develop an effective lead scoring model.
When you purchase Marketo you ignite a chain reaction that can push you through the Revenue Marketing Journey™ to win a you a seat at the revenue table, or conversely you just wasted money on an expensive tool that pushes out emails. Which side of that purchase do you want to be on?
It can be easy to fall into bad marketing automation habits after system deployment. There are some good things you should do daily, weekly and monthly.
Bad Marketing Automation habits are like a comfortable bed: they are easy to fall into, but hard to get out of. It’s my job to get you, the client, to STOP.
Oftentimes, marketing teams won’t have seven individuals in the entire department, let alone dedicated solely to Marketing Operations. Just like you wouldn’t rely on a single person to produce ALL of the content, web and digital media for your company, you shouldn’t rely on a single Marketing Automation resource either.
Technical configuration, including SPF and DKIM, is a big part of deliverability in a marketing automation platform.
After a few months of utilizing your current lead scoring system, you may start to realize a gap between your leads who have met the lead score threshold & truly qualified leads for sales.
Lead scoring is typically one of the first items an organization wants to implement when purchasing a marketing automation suite. However, lead scoring is much more than a tool. It can serve as the life-blood between your sales and marketing organizations.
Canada’s Anti-Spam Law (CASL) may be less-known than the U.S. CAN-SPAM Act but it is stricter and will require much more diligence on the part of senders to ensure compliance.
So you have an unsubscribe link, think that’s enough? Think again. Many people think that an unsubscribe link and a website/landing page that confirms you have unsubscribed is enough, but from the standpoint of user experience and the desire to better engage with your audience, it is barely scratching the surface.
The last mile concept is a key ingredient to marketing automation success because it helps to deliver the ultimate promise of marketing automation.