With so many companies looking for the best marketing automation software that fits their needs, it's imperative to...
Your Marketing Automation Starting Point: Best Software, Team Structure, And Much More
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Marketing Automation Platform-MAP
CSI Marketo Engage: Investigative Techniques for Solving Errors
Warning: The following blog is intended for marketers who utilize Marketo Engage, a marketing automation platform. If...
What to Expect When You’re Expecting a Migration to MAP
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation...
9 Myths About Marketing Automation
Marketing automation won’t automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this powerful tool to its full potential.
Developing an effective lead scoring model: 4 Tips
Setting up lead scoring in your marketing automation system is the easy part! Here are some tips on how to develop an effective lead scoring model.
Don’t throw away money on your Marketo implementation
When you purchase Marketo you ignite a chain reaction that can push you through the Revenue Marketing Journey™ to win a you a seat at the revenue table, or conversely you just wasted money on an expensive tool that pushes out emails. Which side of that purchase do you want to be on?
Healthy habits for your marketing automation system
It can be easy to fall into bad marketing automation habits after system deployment. There are some good things you should do daily, weekly and monthly.
28 bad marketing automation habits
Bad Marketing Automation habits are like a comfortable bed: they are easy to fall into, but hard to get out of. It’s my job to get you, the client, to STOP.
Balance marketing automation resource constraints
Oftentimes, marketing teams won’t have seven individuals in the entire department, let alone dedicated solely to Marketing Operations. Just like you wouldn’t rely on a single person to produce ALL of the content, web and digital media for your company, you shouldn’t rely on a single Marketing Automation resource either.
Deliverability, nailing the technical configuration, and why it matters
Technical configuration, including SPF and DKIM, is a big part of deliverability in a marketing automation platform.
5 Reasons you need a lead score refresh
After a few months of utilizing your current lead scoring system, you may start to realize a gap between your leads who have met the lead score threshold & truly qualified leads for sales.
4 Keys to creating and maintaining a sound lead scoring model
Lead scoring is typically one of the first items an organization wants to implement when purchasing a marketing automation suite. However, lead scoring is much more than a tool. It can serve as the life-blood between your sales and marketing organizations.
Compliance to Canada’s Anti-Spam Law (CASL)
Canada’s Anti-Spam Law (CASL) may be less-known than the U.S. CAN-SPAM Act but it is stricter and will require much more diligence on the part of senders to ensure compliance.
6 Tips for using your preference center
So you have an unsubscribe link, think that’s enough? Think again. Many people think that an unsubscribe link and a website/landing page that confirms you have unsubscribed is enough, but from the standpoint of user experience and the desire to better engage with your audience, it is barely scratching the surface.
Last mile delivery with marketing automation
The last mile concept is a key ingredient to marketing automation success because it helps to deliver the ultimate promise of marketing automation.