With so many companies looking for the best marketing automation software that fits their needs, it's imperative to...
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Even the best of technology is bound to break…and if you haven’t run into an error yet, don’t worry, you will! Marketo...
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation...
Marketing automation won’t automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this powerful tool to its full potential.
When you purchase Marketo you ignite a chain reaction that can push you through the Revenue Marketing Journey™ to win a you a seat at the revenue table, or conversely you just wasted money on an expensive tool that pushes out emails. Which side of that purchase do you want to be on?
It can be easy to fall into bad marketing automation habits after system deployment. There are some good things you should do daily, weekly and monthly.
Bad Marketing Automation habits are like a comfortable bed: they are easy to fall into, but hard to get out of. It’s my job to get you, the client, to STOP.
Oftentimes, marketing teams won’t have seven individuals in the entire department, let alone dedicated solely to Marketing Operations. Just like you wouldn’t rely on a single person to produce ALL of the content, web and digital media for your company, you shouldn’t rely on a single Marketing Automation resource either.
After a few months of utilizing your current lead scoring system, you may start to realize a gap between your leads who have met the lead score threshold & truly qualified leads for sales.
So you have an unsubscribe link, think that’s enough? Think again. Many people think that an unsubscribe link and a website/landing page that confirms you have unsubscribed is enough, but from the standpoint of user experience and the desire to better engage with your audience, it is barely scratching the surface.
The last mile concept is a key ingredient to marketing automation success because it helps to deliver the ultimate promise of marketing automation.