TPG is moving beyond the marketing funnel as Jeff Pedowitz introduces TPG ONE™ – a Customer Lifecycle Map.
Marketing is a science and an art, with the science side of this equation getting a lot of press lately, especially in the area of marketing ops. The primary implication is that marketers will experiment, collect results, analyze those results and then make decisions based on the insights. These data-driven-decisions, or 3D, are the hallmark of a science-based marketing team.
Debbie Qaqish breaks down the 3 C’s critical to today’s revenue marketing organizations: culture, customer, and change.
In part 6 of this series on successful marketing operations, Kevin Joyce, CMO and VP of Marketing Strategy for The Pedowitz Group breaks down five key marketing processes your marketing department should be administering.
Social selling is an effective and under utilized tactic in the industrial manufacturing sector. Your buyer has changed in how they gather their information pre-sale and in how they prefer to interact with companies. Find out why social selling needs to be part of your marketing and sales process.
Consider these four key elements of digital marketing campaigns that deliver positive results when building a model for communications governance within your financial services marketing team.
Account Based Marketing is more than a buzzword. It may be a perfect marketing fit for your financial services organization.
Learn a typical charter, roles and skill-sets for key group members, and benefits of an effective Demand Generation group in our Center of Excellence white paper.
Projects in every industry, regardless of size, have two important, “must have” ingredients that determine project success: teamwork and communication.
Strategic direction has been the domain of chief officers & VPs. Tactical consulting is often the area that is outsourced. So why hire a strategic consulting firm?
I have been learning about the four stages of the Revenue Marketing Journey™, and I find myself looking back at my career in sales and comparing how these various stages apply to my journey as a sales person. I marvel at how this journey has changed the way I do business.
You’ve spent time and money building a comprehensive marketing plan and buying fancy marketing tools and implementing them. You even bought the sales tools that go with your marketing automation platform – so now what? You just turn on the tools and run, right? Not quite.
“Sales alignment” is the term most often used to describe the pivotal sales & marketing relationship, but a more appropriate term is “synergy”.
Being consultative is not something everyone is born with, so I a big part of what we teach is how to be a consultant & how to grow & develop those skills.