How to Move from Inside-Out to Outside-In Marketing | Lessons in Customer Experience part 4

As we discussed in part 3 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work anymore. Instead of talking to your prospects, you need to listen to what they want. Instead of hitting leads with more disjointed messages, you […]

Posted by Pamela Muldoon
On 07/08/2019
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When Your Buying Stages Don’t Match Your Customer’s Needs | Lessons in Customer Experience part 3

Lorena Harris' 3rd blog in a 4 part blog series breaks down why focusing on customer experience instead of the funnel will help you take customer relationships to a new level.

Posted by Lorena Harris
On 06/19/2019
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An Introduction to the New Marketo: The Marketo Sky Blog Series

In the new blog series, “The Marketo Sky Blog Series" we will unpack all of the new features of the new Marketo dashboard, Marketo Sky.

Posted by Michelle Lewis
On 06/14/2019
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REVTalks Masters: Ruben Varela

In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.

Posted by The Pedowitz Group (TPG)
On 06/05/2019
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REVTalks Masters: Elle Woulfe

Posted by Zack Elrod
On 06/03/2019
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When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2

Getting to know your customer is a vital step in the customer journey. Lorena Harris' 2nd blog in a 4 part blog series breaks down how you can become customer-focused and how to build customer relationships that last.

Posted by Lorena Harris
On 05/30/2019
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CMO Insights: Brennan Andrews, Marketing Director, Dart Bank

In this episode, Jeff speaks with Brennan Andrews, Marketing Director, Dart Bank. Brennan talks about using technology to reach customers, training your team so that they feel empowered to make decisions and much more!

Posted by The Pedowitz Group (TPG)
On 05/28/2019
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The Revenue Marketing TechTalks – 6sense

During our new webinar series, "The Revenue Marketing TechTalks" we discuss with 6sense about the importance of having visibility into buying signals from multiple people from the same organization across every channel.

Posted by The Pedowitz Group (TPG)
On 05/23/2019
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CMO Insights: Sterling Snow, SVP of Revenue, Divvy

In this episode of CMO Insights, Jeff sits down with Sterling Snow, SVP of Revenue, Divvy. They talk about creating customer experiences throughout the whole life cycle, building your product around your customer, and aligning sales and marketing.

Posted by The Pedowitz Group (TPG)
On 05/21/2019
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CMO Insights: Debbie Umbach, VP of Marketing, BitSight Technologies

In this episode of CMO Insights, Jeff sits down with Debbie Umbach, VP of Marketing, BitSight Technologies. They talk about demand generation, how her past career in engineering impacts her marketing career today and the importance of being market driven.

Posted by The Pedowitz Group (TPG)
On 05/16/2019
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The Revenue Marketing TechTalks – Uberflip

During our new webinar series, "The Revenue Marketing TechTalks" we discuss with Uberflip about how you can create a digital content experience that generates revenue.

Posted by The Pedowitz Group (TPG)
On 05/10/2019
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CMO Insights: Gaidar Magdanurov, CMO of Acronis

In this episode of CMO Insights, Jeff sits down with Gaidar Magdanurov, CMO of Acronis. They discuss the complexities of being a marketer, how AI will change how marketers do their jobs, and looking at the customer experience from the customer's perspective.

Posted by The Pedowitz Group (TPG)
On 05/06/2019
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Why Capabilities Trump Skills in Digital Transformation

Kevin Joyce dives into Digital Transformation by taking a look at the marketing capabilities a marketing team needs to acquire in order to do digital marketing effectively.

Posted by Kevin Joyce
On 05/02/2019
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CMO Insights: Michelle Huff, CMO, UserTesting

In this episode, Jeff speaks with Michelle Huff, CMO, UserTesting. Michelle talks about the empathy gap, the importance of focusing on the customer journey, focusing on the right markets, and much more.

Posted by The Pedowitz Group (TPG)
On 04/30/2019
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CMO Insights: Megan Lueders, CMO of Zenoss

In this episode of CMO Insights, Jeff sits down with Megan Lueders, CMO of Zenoss. They talk about honing the marketing approach and ABM, aligning Sales and Marketing, fostering a culture of performance management and much more.

Posted by The Pedowitz Group (TPG)
On 04/24/2019
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CMO Insights: Thomas Been, CMO, TIBCO

In this episode of CMO Insights, Jeff sits down with Thomas Been, CMO, TIBCO. They discuss providing a leading platform for digital businesses, marketing becoming more accountable in business and digital marketing.

Posted by The Pedowitz Group (TPG)
On 04/16/2019
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Outrageous Acts of Marketing: Girls Scouts Have Personas. Why Don’t You?

In the new blog series “Outrageous Acts of Marketing”, The Pedowitz Group breaks down how Girls Scouts use Personas while selling cookies.

Posted by James Kelley
On 04/15/2019
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CMO Insights: Mark Floisand, CMO at Coveo

Today's guest on CMO Insights is Mark Floisand, CMO at Coveo. He discusses the importance of being personal, authentic and transparent in marketing, unifying data in order to create a whole view of the customer journey and developing a trusting relationship with our customers.

Posted by The Pedowitz Group (TPG)
On 04/10/2019
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Revenue Marketing Basics: It’s Time to Go Back to School

Do you want your team to be Revenue Marketing Certified? Sign up for the Revenue Marketing Basics course to start your Revenue Marketing journey today!

Posted by Ashley Thompson
On 04/02/2019
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CMO Insights: Nnamdi Nwoke, Head of Demand Generation, GreenSky

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Nnamdi Nwoke, Head of Demand Generation at GreenSky. They discuss the role of the everyday marketer and the impact we have on human lives, the importance of empathy, and the necessity of mentoring when growing your marketing team.

Posted by The Pedowitz Group (TPG)
On 03/29/2019
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The Revenue Marketing Index 2019 Report: Why It’s So Important

The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important!

Posted by Ashley Thompson
On 03/27/2019
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CMO Insights: Peter Smails, CMO of Imanis Data

In this episode of CMO Insights, Jeff interviews Peter Smails, CMO of Imanis Data. They discuss how the cloud has changed data, driving awareness in the market, and leveraging Marketo and Salesforce.

Posted by The Pedowitz Group (TPG)
On 03/26/2019
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CMO Insights: Dana Poleg, VP of Marketing, Kaltura

In this episode of CMO Insights, Jeff Pedowitz interviews Dana Poleg, VP of Marketing at Kaltura. They discuss Dana's view on the greatest changes to the marketing world in the last 5 years, the overwhelming amount of MarTech, and building an effective marketing machine with a small team.

Posted by The Pedowitz Group (TPG)
On 03/25/2019
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CMO Insights: Tifenn Dano-Kwan, Chief Marketing Officer, SAP Ariba

In this episode of CMO Insights, Tifenn Dano Kwan, CMO of SAP Ariba, discusses her journey upwards through marketing to the role of CMO as well as how her experience has shaped her team, how marketing can become more business oriented and how we can become more effective leaders.

Posted by The Pedowitz Group (TPG)
On 03/21/2019
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CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation

In this episode of CMO Insights, Jeff sits down with Melanie Huet, VP of Marketing with the KraftHeinz Corporation. They discuss brand innovation and media innovation in a time when customers are using multiple screens. They also discuss social media and much more!

Posted by Ashley Thompson
On 03/19/2019
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CMO Insights: James Thomas, CMO of Solium Capital Inc.

Jeff sits down with James Thomas, CMO of Solium Capital Inc. They talk about equity management software and how Solium Capital's platform solves problems for both small and large companies. They also discuss the art and science of marketing and other concepts in modern marketing.

Posted by The Pedowitz Group (TPG)
On 03/18/2019
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CMO Insights: Tiffany Sieve, Marketing Demand Generation VP at Paycor

In this episode of CMO Insights, Tiffany Sieve, Marketing Demand Generation VP, Paycor, expounds on their journey and transformation to becoming Revenue Marketers, integrating their marketing strategy with new technology, and more!

Posted by The Pedowitz Group (TPG)
On 03/15/2019
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Outrageous Acts of Marketing: What Demand Generation Marketers can Learn from Brands using Amazon Alexa Skills

In the new blog series “Outrageous Acts of Marketing”, The Pedowitz Group breaks down how we are using Amazon Alexa Skills in our marketing efforts.

Posted by The Pedowitz Group (TPG)
On 03/14/2019
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How to Become Customer-Centric in a Product-Centric World Workshop Overview

Do you want to know how to become customer-centric? Debbie Qaqish provides a full outline and plan to operationalize the shift to customer centricity.

Posted by The Pedowitz Group (TPG)
On 03/13/2019
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CMO Insights: Ron McMurtrie, Executive Vice President of Customer Marketing, Sage

In this episode of CMO Insights, Ron McMurtrie, Executive Vice President of Customer Marketing, Sage, expounds on the challenges of handling 28 different markets and more than 3 million customers in a global organization and discusses unifying the digital MarTech stack.

Posted by The Pedowitz Group (TPG)
On 03/11/2019
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CMO Insights: Scott Horn, CMO of [24]7.ai

On this episode of CMO Insights, Jeff Pedowitz sits down with Scott Horn, CMO of [24]7.ai. Scott talks about how AI is revolutionizing transactions. He also discusses ABM, content marketing and aligning marketing and sales.

Posted by The Pedowitz Group (TPG)
On 03/08/2019
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Walking the CX talk

Whether you're assessing your own company's status or considering how a potential employer is doing, follow these tips to determine whether a business is really dedicated to being customer-centric.

Posted by Debbie Qaqish
On 03/07/2019
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CMO Insights: Katrina Wong, VP of Marketing, Hired

In this episode, Jeff speaks with Katrina Wong, VP of Marketing of Hired. Katrina talks about the importance of emotional connections with audiences, technology helping prove marketing’s value and Val Britton: The Shape of Change exhibit.

Posted by The Pedowitz Group (TPG)
On 03/05/2019
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CMO Insights: Christopher Tarantino, CEO and Founder of Epicenter Media & Training

On this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO and Founder of Epicenter Media and Training. They discuss the challenges of marketing for emergencies and crisis communications and the educational marketing approach.

Posted by The Pedowitz Group (TPG)
On 03/04/2019
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CMO Insights: Peter Isaacson, CMO, Demandbase

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Peter Isaacson, CMO of Demandbase, to talk about account based marketing and category creation and how the role of marketing is going to change as AI comes into its own.

Posted by The Pedowitz Group (TPG)
On 02/26/2019
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The Two Documents Necessary to Becoming Customer Centric

Want to become Customer Centric? To do so, marketing teams will need to develop their buyer personas and customer journey.

Posted by Pamela Muldoon
On 02/22/2019
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Operationalize Strategy, People and Process: An On-Demand Digital Workshop

Do you want to know how to become customer-centric? Debbie Qaqish helps us operationalize strategy, process and people, the first three controls needed for revenue marketing transformation.

Posted by The Pedowitz Group (TPG)
On 02/21/2019
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CMO Insights: Mike Westgate, VP of Marketing at Briggo

In this episode, Jeff talks with Mike Westgate, VP of Marketing at Briggo. They discuss connected coffee and how Briggo aspires to enhance the coffee experience through technology, location based marketing and scaling to new markets with a small marketing team.

Posted by The Pedowitz Group (TPG)
On 02/19/2019
1 Comments
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Outrageous Acts of Marketing: What Demand Generation Marketers can Learn from the Super Bowl Cola Wars

In the new blog series “Outrageous Acts of Marketing”, Majda Anwar breaks down Pepsi and Coco-Cola's marketing efforts during the Atlanta Super Bowl in 2019.

Posted by Majda Anwar
On 02/14/2019
1 Comments
2 likes

How to Become Customer-Centric in a Product-Centric World {Webinar Registration}

Becoming customer-centric will help your company stay competitive. On February 19th, Debbie Qaqish will help us operationalize strategy, process and people, the first three controls needed for revenue marketing transformation.

Posted by The Pedowitz Group (TPG)
On 02/13/2019
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CMO Insights: Eva Tsai, Chief Marketing Officer of Algolia

In this episode of CMO Insights, Jeff sits down with Eva Tsai, CMO at Algolia. They discuss how Eva moved into marketing from engineering, how AI is helping marketers anticipate their customers' needs and much more.

Posted by The Pedowitz Group (TPG)
On 02/05/2019
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Building a Strategic Plan to Adopt Customer Centricity: An On-Demand Digital Workshop

Do you want to know how to become customer-centric? Debbie Qaqish provides a full outline for a strategic plan to operationalize the shift to customer centricity.

Posted by Majda Anwar
On 01/30/2019
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CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body and Glass

On this episode of CMO Insights, Jeff sits down with Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass. They discuss creating a personal (rather than generic) customer experience, mapping the customer experience in the collision industry, and much more.

Posted by The Pedowitz Group (TPG)
On 01/29/2019
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When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1

The customer experience is the new battleground by which business will be won or lost. Lorena Harris starts a 4 part blog series by first breaking down the importance of creating a positive customer experience that fosters an ongoing relationship.

Posted by Lorena Harris
On 01/25/2019
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CMO Insights: Ben Lazar, Chief Marketing and Product Officer, Payspan

In this episode of CMO Insights, Jeff interviews Ben Lazar, Chief Marketing and Product Officer of Payspan. They discuss the difficulties of personalization at scale, achieving high value in your messaging, and the impact of AI on marketing.

Posted by The Pedowitz Group (TPG)
On 01/22/2019
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How to Adopt Customer Centricity in a Product-Centric World {Webinar Registration}

Why is customer-centricity important? Explore the answer to that question and more January 29th as Debbie Qaqish provides a full description of why B2B businesses have no choice BUT to become customer-centric to stay competitive. Don't miss it!

Posted by Debbie Qaqish
On 01/18/2019
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CMO Insights: David Reske, Founder and President, Nowspeed

On this episode of CMO Insights, Jeff sits down with David Reske, Founder and President of Nowspeed. They discuss how digital marketing can change the world, how important it is to adapt to rapidly advancing technology and the next big trends - AI and big data.

Posted by The Pedowitz Group (TPG)
On 01/15/2019
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CMO Insights: David Green, Director of Marketing, LeadCrunch

In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch. They discuss AI and how it's helping us crunch through big data to better understand the customer journey.

Posted by The Pedowitz Group (TPG)
On 01/08/2019
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How Top CMOs Leverage MBOs to Drive Accountability and Performance

As you finish your planning for the New Year, consider implementing management by objectives (MBO) for your marketing team. Doing so will provide employees with accountability toward professional goals, while also driving objectives for the organization.

Posted by Kevin Joyce
On 12/27/2018
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CMO Insights: Ruth Stevens, President, eMarketing Strategy

Jeff Pedowitz talks with Ruth Stevens, the President of eMarketing Strategy. They discuss the trend of more conservative buying behavior in B2B marketing as well as how to execute ABM within sales and marketing environments.

Posted by The Pedowitz Group (TPG)
On 12/21/2018
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CMO Insights: David Green, Director of Marketing, LeadCrunch{ai}

In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch{ai}, to talk about how AI is changing marketing as we know it.

Posted by The Pedowitz Group (TPG)
On 12/18/2018
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Jeff Pedowitz interviews Paul Johnson, Chief Marketing and Product Officer at Displayit. They discuss the latest trends and displays that stand out at trade shows and much more.

Posted by The Pedowitz Group (TPG)
On 12/11/2018
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MarTech and the Customer Journey: Making the Shift Happen

Take a leadership role in your company by tying your MarTech stack to customer centricity. When the customer becomes the golden thread that ties everything together, everyone wins.

Posted by Debbie Qaqish
On 12/07/2018
0 Comments
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CMO Insights: Chandar Pattabhiram, CMO, Coupa Software

Jeff sits down with Chandar Pattabhiram, CMO at Coupa Software, to discuss the trickle-down effect of company culture - it starts with leadership - and much more.

Posted by The Pedowitz Group (TPG)
On 12/04/2018
0 Comments
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MarTech and the Customer Journey (Join Our Webinar!)

You may not usually associate our MarTech stacks with the Customer Journey. But you should! Every piece of tech you use should be considered a touch point in the customer lifecycle.

Posted by Debbie Qaqish
On 11/28/2018
0 Comments
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CMO Insights: John Kottcamp, Chief Marketing Technologist & CMO, Tahzoo

Jeff Pedowitz talks with John Kottcamp, Chief Marketing Technologist & CMO at Tahzoo. They discuss the scope of a CMT's role, the ability to deliver relevant content to customers and how tech can help align Sales and Marketing.

Posted by The Pedowitz Group (TPG)
On 11/27/2018
0 Comments
0 likes

CMO Insights: Sal Patalano, Chief Revenue Officer, Lenovo Software

Jeff Pedowitz interviews Sal Patalano, Chief Revenue Officer of Lenovo Software. They discuss the definition and role of a Chief Revenue Officer, how to erase the line between Sales and Marketing and why collaboration doesn't work anymore.

Posted by The Pedowitz Group (TPG)
On 11/21/2018
0 Comments
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Becoming Customer-Centric: A tale of a NextGen Marketing Operations Organization

Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.

Posted by Debbie Qaqish
On 11/20/2018
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How to Cure Marketing Fatigue Syndrome

It seems every day there 's a new marketing technology to demo or a new software platform to check out. The MarTech landscape has grown exponentially over the past few years, causing for many, MTFS; Marketing Fatigue Syndrome.

Posted by Debbie Qaqish
On 11/16/2018
0 Comments
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The Role of the Datanista on the Customer Journey: How to Harness Psychic Prowess for Competitive Advantage

Data is critical to measuring the success of your marketing initiatives. Debbie Qaqish discusses the four types of "datanistas" and what defines each of these different types for your organization.

Posted by Debbie Qaqish
On 11/14/2018
0 Comments
0 likes

CMO Insights: Patrick Giusti, Head of Sales & Marketing, Mad Street Den

Jeff Pedowitz sits down with Patrick Giusti, Head of Sales & Marketing at Mad Street Den to discuss the challenges of running a start up and how new technology makes it easier. They also talk about what it takes to run Sales and Marketing at the same time as well as the characteristics of a successful salesperson.

Posted by The Pedowitz Group (TPG)
On 11/13/2018
0 Comments
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How to Overcome 3 Major Challenges with Strategic Marketing Operations

CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer centric. The strategic marketing operations function gives CMOs the ability to overcome these challenges and thrive in today's fast-paced marketing world.

Posted by Debbie Qaqish
On 11/08/2018
0 Comments
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6 Steps to Making Elections More Customer-Centric

What would a customer-centric government look like? Have you ever thought about government in terms of customer centricity before? We can think about politics in a bipartisan way and apply marketing expertise and insights to create a better election experience.

Posted by Kevin Joyce
On 11/01/2018
0 Comments
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Rise up! Register for the Rise of the Strategic Marketing Operations Webinar!

What makes a marketing operations function strategic? We explore the answer to that question here and Debbie Qaqish provides a full description of the strategic marketing operations function in her upcoming webinar on November 7th. Don't miss it!

Posted by Debbie Qaqish
On 10/31/2018
0 Comments
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CMO Insights: Randy Frisch, CMO and President, Uberflip

Jeff Pedowitz sits down with Randy Frisch, CMO of Uberflip to discuss how marketing has evolved to become responsible for accelerating the pipeline. They also talk about the importance of understanding effective content channels as well as the difference between point solutions and platforms in the MarTech landscape.

Posted by The Pedowitz Group (TPG)
On 10/30/2018
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Digital Transformation: Setting Yourself Up for Success

Digital transformation has become a matter of survival for companies in both B2B and B2C companies. Set yourself up for a successful digital transformation by avoiding these common pitfalls.

Posted by Kevin Joyce
On 10/25/2018
0 Comments
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Becoming Customer-Centric: A Tale of a Changing Marketing Operations Organization

Debbie Qaqish breaks down the customer-centric marketing operations (MO) model as well as the five stages of the marketing operations maturity model.

Posted by Debbie Qaqish
On 10/24/2018
0 Comments
0 likes

CMO Insights: Kirby Wadsworth, CMO, Illusive Networks

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Kirby Wadsworth, CMO at Illusive Networks. They discuss how marketing has changed in the last decade with a shift that allows Marketing to focus on individuals rather than large groups of people, the need to wear multiple hats in a small company and claiming a niche in the security market landscape.

Posted by The Pedowitz Group (TPG)
On 10/23/2018
0 Comments
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Go Where the People Are: A CMO’s Perspective on Digital Transformation

Digital transformation is an important phenomena sweeping through the marketing universe. Customers and prospects are now using digital platforms to communicate forcing businesses to change the way they market to consumers in both B2C and B2B. This series will cover what digital transformation is and how you can do it successfully.

Posted by Kevin Joyce
On 10/18/2018
0 Comments
0 likes

CMO Insights: Nicole Wojno, CMO, UserIQ

Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ. They talk about the difference between being customer focus versus being customer service oriented, building a strong, diverse team and the tools you need to bring marketing and sales into alignment.

Posted by The Pedowitz Group (TPG)
On 10/16/2018
0 Comments
0 likes

Account Based Marketing (ABM): The CMO’s Silver Bullet

Account Based Marketing is more than just a marketing trend. ABM is a powerful element you should consider adding to your marketing strategy.

Posted by Debbie Qaqish
On 10/04/2018
0 Comments
0 likes

CMO Insights: Heidi Bullock, CMO for Engagio

Jeff Pedowitz sits down with Heidi Bullock, CMO for Engagio, to discuss how she helps her customers build strong foundations for account based marketing, how she creates a team of thoughtful, well-rounded individuals who focus on the customer and how she builds her MarTech stack without letting it turn into a Frankenstack.

Posted by The Pedowitz Group (TPG)
On 10/02/2018
0 Comments
0 likes

CMO Insights: Alison Murdock, CMO of SocialChorus

In today's episode of CMO Insights, Jeff sits down with Alison Murdock, CMO of SocialChorus, to discuss digital transformation, the importance of educating your market on the problems you solve and the solutions you make possible and the use of predictive technologies.

Posted by The Pedowitz Group (TPG)
On 09/25/2018
0 Comments
0 likes

The State of ABM: Strengthen Marketing Ops to See Greater ROI

Engagio's recent ABM Outlook Survey (2018) contains some fascinating information. We break it down for you here and tell you where you should focus your efforts to get the most return for your investment into ABM.

Posted by Trask Rogers
On 09/21/2018
0 Comments
0 likes

Adjusting Your 2019 Budget for Customer Centricity – Webinar Registration

Join us September 25 for a webinar that is not about spreadsheets! We'll show you how to take your customer centricity initiative from slideware to action.

Posted by Debbie
On 09/19/2018
0 Comments
0 likes

Are You Creating a Data-Driven Organization?

Having a data-driven mindset and being able to make data-driven decisions are admirable qualities in an organization, but how do you know if you're organization is truly data-driven?

Posted by Justin Yopp
On 09/14/2018
0 Comments
0 likes

What’s your campaign maturity?

Campaigns are the most important tools in the demand generation marketer's toolkit, enabling us to engage, capture and nurture leads and translating them into revenue.

Posted by Majda Anwar
On 09/07/2018
0 Comments
0 likes

The Wrong Way to Buy MarTech

Debbie Qaqish explores the why, how, and who of buying marketing technology in today's ever-changing marketing operations landscape.

Posted by Debbie Qaqish
On 09/07/2018
0 Comments
0 likes

What kind of Datanista are you? – Blissfully Ignorant, Data Bug, Triple-D, or Psychic

As a follow up to her DemandGen Report webinar "How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand," Debbie Qaqish shares the results of the attendee survey on What Kind Of Datanista are You? Plus! Take our short quiz to find out what kind of Datanista you are!

Posted by Debbie Qaqish
On 09/05/2018
0 Comments
0 likes

CMO Insights: Jake Sorofman, CMO of Pendo

In today's episode of CMO Insights, Jeff sits down with Jake Sorofman, CMO of Pendo, to talk about how marketing has become more reliant on technology, the biggest challenges faced by a fast growing company, and the critical need for a single person to own the MarTech stack.

Posted by The Pedowitz Group (TPG)
On 09/04/2018
0 Comments
0 likes

CMO Insights: Robby Gulri, Chief Talent Officer, ENGAGE Talent

Jeff Pedowitz, CEO of The Pedowitz Group, talks with Robby Gulri, Chief Talent Officer at ENGAGE Talent, about key attributes in team members, the challenges of keeping up with marketing technology, and the biggest challenges faced by marketing companies today.

Posted by The Pedowitz Group (TPG)
On 08/28/2018
0 Comments
0 likes

How to Map an Amazing Customer Journey (On-Demand Webinar)

Mapping the customer journey involves detailed planning and engagement from all levels of your organization. From the executive team to customer-facing team members to the customers themselves, everyone plays a role in creating a customer-centric environment.

Posted by The Pedowitz Group (TPG)
On 08/23/2018
0 Comments
0 likes

CMO Insights: Tiziana Barrow, Founder and CMO, Tilagia

Jeff Pedowitz chats with Tiziana Barrow, Founder and CMO of Tilagia, about the customer journey and who owns the customer, providing customers with relevant, valuable content and how marketing and sales should be partners.

Posted by The Pedowitz Group (TPG)
On 08/21/2018
0 Comments
0 likes

How to Map an Incredible Customer Journey – Register for Our August 21st Webinar!

Mapping the customer journey can be more than just a theoretical idea. To begin operationalizing your customer journey map, recognize that mapping the customer journey is a team sport, start gathering data, and choose a good coach.

Posted by Debbie Qaqish
On 08/15/2018
0 Comments
0 likes

CMO Insights: Will Wiegler, Senior Vice President and CMO, SpringCM

In this episode of CMO Insights, Jeff Pedowitz sits down with Will Wiegler, Senior Vice President and CMO at SpringCM, to discuss the blend of art and science that is marketing, the importance of measuring results and the MarTech revolution.

Posted by The Pedowitz Group (TPG)
On 08/14/2018
0 Comments
0 likes

CMO Insights: Scott Vaughan, CMO, Integrate

Today on CMO Insights, Jeff Pedowitz sits down with Scott Vaughn, CMO of Integrate, to discuss the power and responsibility that marketing has been given in this new era of precision and trust. They also discuss pulling story telling and revenue marketing together with the customer journey and the challenges of sorting through the MarTech landscape.

Posted by The Pedowitz Group (TPG)
On 08/07/2018
0 Comments
0 likes

The Pros and Cons of Marketing Operations as a Corporate vs. Field Function

Debbie Qaqish explains marketing operations as a capability that can be leveraged by an enterprise either centrally or in the field. However, the wild card is customer focus because a competitive advantage can be gained based on the strength of your customer relationship.

Posted by Debbie Qaqish
On 08/03/2018
0 Comments
0 likes

CMO Insights: Kirk Crenshaw, CMO, Traackr

Jeff Pedowitz interviews Kirk Crenshaw, CMO of Traackr, to learn more about his view on why strong ABM strategies and the customer journey is the next big trend in marketing.

Posted by The Pedowitz Group (TPG)
On 08/02/2018
0 Comments
0 likes

The Wrong Way to Buy MarTech

Debbie Qaquish explores the why, how and who of buying marketing technology in today's ever-changing marketing operations landscape.

Posted by Debbie Qaqish
On 07/27/2018
0 Comments
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CMO Insights: John Steinert, CMO, TechTarget

Jeff Pedowitz sits down with John Steinert, CMO of TechTarget, to discuss balancing short term needs/results with long term performance, why building the reputation and brand of a company is critical and why marketing has not yet earned the right to manage the customer experience end-to-end.

Posted by The Pedowitz Group (TPG)
On 07/25/2018
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The Funnel is Dead – Introducing TPG ONE™ [Infographic]

While it has been used for decades, traditional funnel marketing is now a short sighted strategy in the B2B marketing universe. A new, customer-centric model is needed to gain a holistic view of the customer journey. We call this new customer journey mapping model – TPG ONE™.

Posted by Ashley Thompson
On 07/20/2018
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How to Quantify the Customer Journey (Webinar Download)

The marketing universe is shifting away from traditional funnel marketing and toward a holistic view of the customer journey. We recently conducted a webinar on Quantifying the Customer Journey to help you operationalize this shift.

Posted by Colby Renton
On 07/18/2018
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Revenue Marketing Is NOT Optional

Debbie Qaqish, Chief Strategy Officer for The Pedowitz Group, challenges B2B CMOs to ask a few key questions of themselves and their organization. The right answers to these key questions are critical for your company to move toward a revenue marketing operation.

Posted by Debbie Qaqish
On 07/05/2018
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CMO Insights: Martin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum

Jeff Pedowitz talks with Martin Mongiello, CMO and GM of The US Presidential Services Center about the importance of building true relationships with customers, why it's a mistake to go all digital and creating dialogues on your social media channels.

Posted by The Pedowitz Group (TPG)
On 07/04/2018
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3 Steps to Cleaning Up Your Dirty Database

Alyssa Hewitt, Senior Revenue Engineer and Marketo Certified Consultant and Instructor, walks through the three critical steps your organization must implement to clean up your dirty database and move forward to becoming a revenue marketing operation.

Posted by Alyssa Hewitt
On 07/03/2018
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3 B2B Marketing Changes that Will Define 2018

B2B customers now require a B2C experience. Debbie Qaqish explains why today's marketing operations must take ownership of digital transformation, business accountability and the full customer experience.

Posted by Debbie Qaqish
On 07/02/2018
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TPG ONE™: A New Approach to the Customer Journey

It's time to reimagine the marketing funnel. Learn how B2B companies can move toward what Debbie Qaqish refers to as 'the customer engagement economy' by embracing that the customer is control. Download our latest white paper on TPG ONE.

Posted by Debbie Qaqish
On 06/28/2018
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CMO Insights: Michele Chambers, Former CMO, Anaconda

CEO of TPG Jeff Pedowitz talks with Michele Chambers, former CMO of Anaconda, about optimizing the customer journey, creating content strategies that align with the customer journey and using MarTech to drive demand generation engines.

Posted by The Pedowitz Group (TPG)
On 06/26/2018
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CMO Insights: Steven Bonacorsi, President of International Standard for Lean Six Sigma

Jeff Pedowitz sits down with Steven Bonacorsi, Founder of the Lean Six Sigma Group, to discuss the history and growth of Lean Six Sigma as it evolved with smart phones and social networks.

Posted by The Pedowitz Group (TPG)
On 06/21/2018
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CMO Insights: Lisa Agona, CMO of Ensono

Jeff Pedowitz sits down with CMO of Ensono Lisa Agona to talk about strategies for rebuilding a brand, building a marketing team from the ground up and how the marketing field has changed over time.

Posted by The Pedowitz Group (TPG)
On 06/19/2018
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