Not Another Article About Outsourcing Marketing

Not Another Article About Outsourcing Marketing

Obligatory disclosure: I am the Manager of Value Engineering here at The Pedowitz Group (TPG), a marketing consulting firm, and would benefit if you choose to outsource marketing functions or augment your team with external advice from TPG. That said, the reason I’m at TPG is that I believe this form of collaboration is not only […]
REVTalks Masters: Ruben Varela

REVTalks Masters: Ruben Varela

In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.
REVTalks Masters: Elle Woulfe

REVTalks Masters: Elle Woulfe

In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.
The Revenue Marketing TechTalks – 6sense

The Revenue Marketing TechTalks – 6sense

During our new webinar series, "The Revenue Marketing TechTalks" we discuss with 6sense about the importance of having visibility into buying signals from multiple people from the same organization across every channel.
CMO Insights: Sterling Snow, SVP of Revenue, Divvy

CMO Insights: Sterling Snow, SVP of Revenue, Divvy

In this episode of CMO Insights, Jeff sits down with Sterling Snow, SVP of Revenue, Divvy. They talk about creating customer experiences throughout the whole life cycle, building your product around your customer, and aligning sales and marketing.
CMO Insights: Gaidar Magdanurov, CMO of Acronis

CMO Insights: Gaidar Magdanurov, CMO of Acronis

In this episode of CMO Insights, Jeff sits down with Gaidar Magdanurov, CMO of Acronis. They discuss the complexities of being a marketer, how AI will change how marketers do their jobs, and looking at the customer experience from the customer's perspective.
CMO Insights: Michelle Huff, CMO, UserTesting

CMO Insights: Michelle Huff, CMO, UserTesting

In this episode, Jeff speaks with Michelle Huff, CMO, UserTesting. Michelle talks about the empathy gap, the importance of focusing on the customer journey, focusing on the right markets, and much more.
CMO Insights: Megan Lueders, CMO of Zenoss

CMO Insights: Megan Lueders, CMO of Zenoss

In this episode of CMO Insights, Jeff sits down with Megan Lueders, CMO of Zenoss. They talk about honing the marketing approach and ABM, aligning Sales and Marketing, fostering a culture of performance management and much more.
CMO Insights: Thomas Been, CMO, TIBCO

CMO Insights: Thomas Been, CMO, TIBCO

In this episode of CMO Insights, Jeff sits down with Thomas Been, CMO, TIBCO. They discuss providing a leading platform for digital businesses, marketing becoming more accountable in business and digital marketing.
CMO Insights: Mark Floisand, CMO at Coveo

CMO Insights: Mark Floisand, CMO at Coveo

Today's guest on CMO Insights is Mark Floisand, CMO at Coveo. He discusses the importance of being personal, authentic and transparent in marketing, unifying data in order to create a whole view of the customer journey and developing a trusting relationship with our customers.
CMO Insights: Nnamdi Nwoke, Head of Demand Generation, GreenSky

CMO Insights: Nnamdi Nwoke, Head of Demand Generation, GreenSky

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Nnamdi Nwoke, Head of Demand Generation at GreenSky. They discuss the role of the everyday marketer and the impact we have on human lives, the importance of empathy, and the necessity of mentoring when growing your marketing team.
CMO Insights: Peter Smails, CMO of Imanis Data

CMO Insights: Peter Smails, CMO of Imanis Data

In this episode of CMO Insights, Jeff interviews Peter Smails, CMO of Imanis Data. They discuss how the cloud has changed data, driving awareness in the market, and leveraging Marketo and Salesforce.
CMO Insights: Dana Poleg, VP of Marketing, Kaltura

CMO Insights: Dana Poleg, VP of Marketing, Kaltura

In this episode of CMO Insights, Jeff Pedowitz interviews Dana Poleg, VP of Marketing at Kaltura. They discuss Dana's view on the greatest changes to the marketing world in the last 5 years, the overwhelming amount of MarTech, and building an effective marketing machine with a small team.
CMO Insights: Tifenn Dano-Kwan, Chief Marketing Officer, SAP Ariba

CMO Insights: Tifenn Dano-Kwan, Chief Marketing Officer, SAP Ariba

In this episode of CMO Insights, Tifenn Dano Kwan, CMO of SAP Ariba, discusses her journey upwards through marketing to the role of CMO as well as how her experience has shaped her team, how marketing can become more business oriented and how we can become more effective leaders.
CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation

CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation

In this episode of CMO Insights, Jeff sits down with Melanie Huet, VP of Marketing with the KraftHeinz Corporation. They discuss brand innovation and media innovation in a time when customers are using multiple screens. They also discuss social media and much more!
CMO Insights: James Thomas, CMO of Solium Capital Inc.

CMO Insights: James Thomas, CMO of Solium Capital Inc.

Jeff sits down with James Thomas, CMO of Solium Capital Inc. They talk about equity management software and how Solium Capital's platform solves problems for both small and large companies. They also discuss the art and science of marketing and other concepts in modern marketing.
CMO Insights: Scott Horn, CMO of [24]7.ai

CMO Insights: Scott Horn, CMO of [24]7.ai

On this episode of CMO Insights, Jeff Pedowitz sits down with Scott Horn, CMO of [24]7.ai. Scott talks about how AI is revolutionizing transactions. He also discusses ABM, content marketing and aligning marketing and sales.
Walking the CX talk

Walking the CX talk

Whether you're assessing your own company's status or considering how a potential employer is doing, follow these tips to determine whether a business is really dedicated to being customer-centric.
CMO Insights: Katrina Wong, VP of Marketing, Hired

CMO Insights: Katrina Wong, VP of Marketing, Hired

In this episode, Jeff speaks with Katrina Wong, VP of Marketing of Hired. Katrina talks about the importance of emotional connections with audiences, technology helping prove marketing’s value and Val Britton: The Shape of Change exhibit.
CMO Insights: Peter Isaacson, CMO, Demandbase

CMO Insights: Peter Isaacson, CMO, Demandbase

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Peter Isaacson, CMO of Demandbase, to talk about account based marketing and category creation and how the role of marketing is going to change as AI comes into its own.
CMO Insights: Mike Westgate, VP of Marketing at Briggo

CMO Insights: Mike Westgate, VP of Marketing at Briggo

In this episode, Jeff talks with Mike Westgate, VP of Marketing at Briggo. They discuss connected coffee and how Briggo aspires to enhance the coffee experience through technology, location based marketing and scaling to new markets with a small marketing team.
CMO Insights: David Reske, Founder and President, Nowspeed

CMO Insights: David Reske, Founder and President, Nowspeed

On this episode of CMO Insights, Jeff sits down with David Reske, Founder and President of Nowspeed. They discuss how digital marketing can change the world, how important it is to adapt to rapidly advancing technology and the next big trends - AI and big data.

Jeff Pedowitz interviews Paul Johnson, Chief Marketing and Product Officer at Displayit. They discuss the latest trends and displays that stand out at trade shows and much more.
How to Cure Marketing Fatigue Syndrome

How to Cure Marketing Fatigue Syndrome

It seems every day there 's a new marketing technology to demo or a new software platform to check out. The MarTech landscape has grown exponentially over the past few years, causing for many, MTFS; Marketing Fatigue Syndrome.
CMO Insights: Patrick Giusti, Head of Sales & Marketing, Mad Street Den

CMO Insights: Patrick Giusti, Head of Sales & Marketing, Mad Street Den

Jeff Pedowitz sits down with Patrick Giusti, Head of Sales & Marketing at Mad Street Den to discuss the challenges of running a start up and how new technology makes it easier. They also talk about what it takes to run Sales and Marketing at the same time as well as the characteristics of a successful salesperson.
How to Overcome 3 Major Challenges with Strategic Marketing Operations

How to Overcome 3 Major Challenges with Strategic Marketing Operations

CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer centric. The strategic marketing operations function gives CMOs the ability to overcome these challenges and thrive in today's fast-paced marketing world.
6 Steps to Making Elections More Customer-Centric

6 Steps to Making Elections More Customer-Centric

What would a customer-centric government look like? Have you ever thought about government in terms of customer centricity before? We can think about politics in a bipartisan way and apply marketing expertise and insights to create a better election experience.
CMO Insights: Randy Frisch, CMO and President, Uberflip

CMO Insights: Randy Frisch, CMO and President, Uberflip

Jeff Pedowitz sits down with Randy Frisch, CMO of Uberflip to discuss how marketing has evolved to become responsible for accelerating the pipeline. They also talk about the importance of understanding effective content channels as well as the difference between point solutions and platforms in the MarTech landscape.
CMO Insights: Kirby Wadsworth, CMO, Illusive Networks

CMO Insights: Kirby Wadsworth, CMO, Illusive Networks

Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Kirby Wadsworth, CMO at Illusive Networks. They discuss how marketing has changed in the last decade with a shift that allows Marketing to focus on individuals rather than large groups of people, the need to wear multiple hats in a small company and claiming a niche in the security market landscape.
Go Where the People Are: A CMO’s Perspective on Digital Transformation

Go Where the People Are: A CMO’s Perspective on Digital Transformation

Digital transformation is an important phenomena sweeping through the marketing universe. Customers and prospects are now using digital platforms to communicate forcing businesses to change the way they market to consumers in both B2C and B2B. This series will cover what digital transformation is and how you can do it successfully.
CMO Insights: Nicole Wojno, CMO, UserIQ

CMO Insights: Nicole Wojno, CMO, UserIQ

Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ. They talk about the difference between being customer focus versus being customer service oriented, building a strong, diverse team and the tools you need to bring marketing and sales into alignment.
CMO Insights: Heidi Bullock, CMO for Engagio

CMO Insights: Heidi Bullock, CMO for Engagio

Jeff Pedowitz sits down with Heidi Bullock, CMO for Engagio, to discuss how she helps her customers build strong foundations for account based marketing, how she creates a team of thoughtful, well-rounded individuals who focus on the customer and how she builds her MarTech stack without letting it turn into a Frankenstack.
CMO Insights: Alison Murdock, CMO of SocialChorus

CMO Insights: Alison Murdock, CMO of SocialChorus

In today's episode of CMO Insights, Jeff sits down with Alison Murdock, CMO of SocialChorus, to discuss digital transformation, the importance of educating your market on the problems you solve and the solutions you make possible and the use of predictive technologies.
What’s your campaign maturity?

What’s your campaign maturity?

Campaigns are the most important tools in the demand generation marketer's toolkit, enabling us to engage, capture and nurture leads and translating them into revenue.
The Wrong Way to Buy MarTech

The Wrong Way to Buy MarTech

Debbie Qaqish explores the why, how, and who of buying marketing technology in today's ever-changing marketing operations landscape.
CMO Insights: Jake Sorofman, CMO of Pendo

CMO Insights: Jake Sorofman, CMO of Pendo

In today's episode of CMO Insights, Jeff sits down with Jake Sorofman, CMO of Pendo, to talk about how marketing has become more reliant on technology, the biggest challenges faced by a fast growing company, and the critical need for a single person to own the MarTech stack.
CMO Insights: Robby Gulri, Chief Talent Officer, ENGAGE Talent

CMO Insights: Robby Gulri, Chief Talent Officer, ENGAGE Talent

Jeff Pedowitz, CEO of The Pedowitz Group, talks with Robby Gulri, Chief Talent Officer at ENGAGE Talent, about key attributes in team members, the challenges of keeping up with marketing technology, and the biggest challenges faced by marketing companies today.
How to Map an Amazing Customer Journey (On-Demand Webinar)

How to Map an Amazing Customer Journey (On-Demand Webinar)

Mapping the customer journey involves detailed planning and engagement from all levels of your organization. From the executive team to customer-facing team members to the customers themselves, everyone plays a role in creating a customer-centric environment.
CMO Insights: Tiziana Barrow, Founder and CMO, Tilagia

CMO Insights: Tiziana Barrow, Founder and CMO, Tilagia

Jeff Pedowitz chats with Tiziana Barrow, Founder and CMO of Tilagia, about the customer journey and who owns the customer, providing customers with relevant, valuable content and how marketing and sales should be partners.
CMO Insights: Scott Vaughan, CMO, Integrate

CMO Insights: Scott Vaughan, CMO, Integrate

Today on CMO Insights, Jeff Pedowitz sits down with Scott Vaughn, CMO of Integrate, to discuss the power and responsibility that marketing has been given in this new era of precision and trust. They also discuss pulling story telling and revenue marketing together with the customer journey and the challenges of sorting through the MarTech landscape.
CMO Insights: Kirk Crenshaw, CMO, Traackr

CMO Insights: Kirk Crenshaw, CMO, Traackr

Jeff Pedowitz interviews Kirk Crenshaw, CMO of Traackr, to learn more about his view on why strong ABM strategies and the customer journey is the next big trend in marketing.
The Wrong Way to Buy MarTech

The Wrong Way to Buy MarTech

Debbie Qaquish explores the why, how and who of buying marketing technology in today's ever-changing marketing operations landscape.
CMO Insights: John Steinert, CMO, TechTarget

CMO Insights: John Steinert, CMO, TechTarget

Jeff Pedowitz sits down with John Steinert, CMO of TechTarget, to discuss balancing short term needs/results with long term performance, why building the reputation and brand of a company is critical and why marketing has not yet earned the right to manage the customer experience end-to-end.
The Funnel is Dead – Introducing TPG ONE™ [Infographic]

The Funnel is Dead – Introducing TPG ONE™ [Infographic]

While it has been used for decades, traditional funnel marketing is now a short sighted strategy in the B2B marketing universe. A new, customer-centric model is needed to gain a holistic view of the customer journey. We call this new customer journey mapping model – TPG ONE™.
How to Quantify the Customer Journey (Webinar Download)

How to Quantify the Customer Journey (Webinar Download)

The marketing universe is shifting away from traditional funnel marketing and toward a holistic view of the customer journey. We recently conducted a webinar on Quantifying the Customer Journey to help you operationalize this shift.
Revenue Marketing Is NOT Optional

Revenue Marketing Is NOT Optional

Debbie Qaqish, Chief Strategy Officer for The Pedowitz Group, challenges B2B CMOs to ask a few key questions of themselves and their organization. The right answers to these key questions are critical for your company to move toward a revenue marketing operation.
3 Steps to Cleaning Up Your Dirty Database

3 Steps to Cleaning Up Your Dirty Database

Alyssa Hewitt, Senior Revenue Engineer and Marketo Certified Consultant and Instructor, walks through the three critical steps your organization must implement to clean up your dirty database and move forward to becoming a revenue marketing operation.
3 B2B Marketing Changes that Will Define 2018

3 B2B Marketing Changes that Will Define 2018

B2B customers now require a B2C experience. Debbie Qaqish explains why today's marketing operations must take ownership of digital transformation, business accountability and the full customer experience.
TPG ONE™: A New Approach to the Customer Journey

TPG ONE™: A New Approach to the Customer Journey

It's time to reimagine the marketing funnel. Learn how B2B companies can move toward what Debbie Qaqish refers to as 'the customer engagement economy' by embracing that the customer is control. Download our latest white paper on TPG ONE.
CMO Insights: Michele Chambers, Former CMO, Anaconda

CMO Insights: Michele Chambers, Former CMO, Anaconda

CEO of TPG Jeff Pedowitz talks with Michele Chambers, former CMO of Anaconda, about optimizing the customer journey, creating content strategies that align with the customer journey and using MarTech to drive demand generation engines.