I get it: email just seems ... well, kind of boring when you compare it with other channels on the market. Chatbots,...
Email Marketing: Strategy, Tactics, And How To Win With This Still-Crucial Channel
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Marketing Strategy
Cut The Fluff: A No-B.S. Executive’s Guide To Account-Based Marketing
Let's be honest: Account-based marketing (ABM) can significantly expand revenue from your customer base. But ABM is...
COVID-19’s Digital Transformation Impact: Accelerant, Or Inhibitor?
Who besides me yelled “Jumanji” when the clock struck midnight, signaling the end of 2020? It was like we were stuck...
How To Be More Customer Centric: A Marketing Leader’s POV
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.
3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy
ABM has become a major enterprise buzzword over the last decade, and your company is likely to have its own...
Why Capabilities Trump Skills in Digital Transformation
Kevin Joyce dives into Digital Transformation by taking a look at the marketing capabilities a marketing team needs to acquire in order to do digital marketing effectively.
Operationalize Strategy, People and Process: An On-Demand Digital Workshop
Do you want to know how to become customer-centric? Debbie Qaqish helps us operationalize strategy, process and people, the first three controls needed for revenue marketing transformation.
CMO Insights: David Green, Director of Marketing, LeadCrunch
In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch. They discuss AI and how it’s helping us crunch through big data to better understand the customer journey.
How to Overcome 3 Major Challenges with Strategic Marketing Operations
CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer centric. The strategic marketing operations function gives CMOs the ability to overcome these challenges and thrive in today’s fast-paced marketing world.
Are You Creating a Data-Driven Organization?
Having a data-driven mindset and being able to make data-driven decisions are admirable qualities in an organization, but how do you know if you’re organization is truly data-driven?
What’s your campaign maturity?
Campaigns are the most important tools in the demand generation marketer’s toolkit, enabling us to engage, capture and nurture leads and translating them into revenue.
The Critical Importance of a KPI Roadmap
Marketing is a science and an art, with the science side of this equation getting a lot of press lately, especially in the area of marketing ops. The primary implication is that marketers will experiment, collect results, analyze those results and then make decisions based on the insights. These data-driven-decisions, or 3D, are the hallmark of a science-based marketing team.
3 C’s of Marketing That Drives Revenue: Culture, Customer and Change
Debbie Qaqish breaks down the 3 C’s critical to today’s revenue marketing organizations: culture, customer, and change.
5 Core Marketing Processes to Master
In part 6 of this series on successful marketing operations, Kevin Joyce, CMO and VP of Marketing Strategy for The Pedowitz Group breaks down five key marketing processes your marketing department should be administering.
Manufacturing: Buyers Are On Social Media, Are You?
Social selling is an effective and under utilized tactic in the industrial manufacturing sector. Your buyer has changed in how they gather their information pre-sale and in how they prefer to interact with companies. Find out why social selling needs to be part of your marketing and sales process.