I get it: email just seems ... well, kind of boring when you compare it with other channels on the market. Chatbots,...
Let's be honest: Account-based marketing (ABM) can significantly expand revenue from your customer base. But ABM is...
Who besides me yelled “Jumanji” when the clock struck midnight, signaling the end of 2020? It was like we were stuck...
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.
ABM has become a major enterprise buzzword over the last decade, and your company is likely to have its own...
Kevin Joyce dives into Digital Transformation by taking a look at the marketing capabilities a marketing team needs to acquire in order to do digital marketing effectively.
Do you want to know how to become customer-centric? Debbie Qaqish helps us operationalize strategy, process and people, the first three controls needed for revenue marketing transformation.
In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch. They discuss AI and how it’s helping us crunch through big data to better understand the customer journey.
CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer centric. The strategic marketing operations function gives CMOs the ability to overcome these challenges and thrive in today’s fast-paced marketing world.
Having a data-driven mindset and being able to make data-driven decisions are admirable qualities in an organization, but how do you know if you’re organization is truly data-driven?
Campaigns are the most important tools in the demand generation marketer’s toolkit, enabling us to engage, capture and nurture leads and translating them into revenue.
Marketing is a science and an art, with the science side of this equation getting a lot of press lately, especially in the area of marketing ops. The primary implication is that marketers will experiment, collect results, analyze those results and then make decisions based on the insights. These data-driven-decisions, or 3D, are the hallmark of a science-based marketing team.
Debbie Qaqish breaks down the 3 C’s critical to today’s revenue marketing organizations: culture, customer, and change.
In part 6 of this series on successful marketing operations, Kevin Joyce, CMO and VP of Marketing Strategy for The Pedowitz Group breaks down five key marketing processes your marketing department should be administering.
Social selling is an effective and under utilized tactic in the industrial manufacturing sector. Your buyer has changed in how they gather their information pre-sale and in how they prefer to interact with companies. Find out why social selling needs to be part of your marketing and sales process.