Let's be honest: Account-based marketing (ABM) can significantly expand revenue from your customer base. But ABM is...
Cut The Fluff: A No-B.S. Executive’s Guide To Account-Based Marketing
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Marketing Strategy
COVID-19’s Digital Transformation Impact: Accelerant, Or Inhibitor?
Who besides me wants to yell “Jumanji” when the ball drops in Times Square on New Year’s Eve of 2020? It’s like we’re...
3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy
ABM has become a major enterprise buzzword over the last decade, and your company is likely to have its own...
Why Capabilities Trump Skills in Digital Transformation
Kevin Joyce dives into Digital Transformation by taking a look at the marketing capabilities a marketing team needs to acquire in order to do digital marketing effectively.
The Revenue Marketing Index 2019 Report: Why It’s So Important
The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important!
Operationalize Strategy, People and Process: An On-Demand Digital Workshop
Do you want to know how to become customer-centric? Debbie Qaqish helps us operationalize strategy, process and people, the first three controls needed for revenue marketing transformation.
CMO Insights: David Green, Director of Marketing, LeadCrunch
In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch. They discuss AI and how it’s helping us crunch through big data to better understand the customer journey.
MarTech and the Customer Journey: Making the Shift Happen
Take a leadership role in your company by tying your MarTech stack to customer centricity. When the customer becomes the golden thread that ties everything together, everyone wins.
Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.
How to Overcome 3 Major Challenges with Strategic Marketing Operations
CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer centric. The strategic marketing operations function gives CMOs the ability to overcome these challenges and thrive in today’s fast-paced marketing world.
Becoming Customer-Centric: A Tale of a Changing Marketing Operations Organization
Debbie Qaqish breaks down the customer-centric marketing operations (MO) model as well as the five stages of the marketing operations maturity model.
Account Based Marketing (ABM): The Closest Thing To A CMO’s Silver Bullet
Account Based Marketing is more than just a marketing trend. ABM is a powerful element you should consider adding to your marketing strategy.
Are You Creating a Data-Driven Organization?
Having a data-driven mindset and being able to make data-driven decisions are admirable qualities in an organization, but how do you know if you’re organization is truly data-driven?
What’s your campaign maturity?
Campaigns are the most important tools in the demand generation marketer’s toolkit, enabling us to engage, capture and nurture leads and translating them into revenue.
The Funnel is Dead – Introducing TPG ONE™
While it has been used for decades, traditional funnel marketing is now a short sighted strategy in the B2B marketing universe. A new, customer-centric model is needed to gain a holistic view of the customer journey. We call this new customer journey mapping model – TPG ONE™.