“The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb Even customers we...
The Customer Retention Program You Can’t Afford To Ignore
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Lead Management
Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?
Are you focusing most of your marketing efforts on new new leads? Read more to find out how build solid synergy with your lead management practice and your customer engagement practice to expand account possibilities.
Establishing the Lead Management Process: Acquisition to Advocacy
In our final post of the lead management blog series, we discuss stage 7 of the lead management process: establishing a foundation for customer management analytics. This involves reporting around a complete customer buying journey, such as TPG ONE.
How to Establish Thorough Service Level Agreements for Lead Management
Service Level Agreements (SLAs) are contracts between parties that define roles and responsibilities and document escalation points in the automated lead management process. In this seventh blog in our lead management series, we take a deep dive into everything SLAs can do for you and how you can implement them in your lead management process.
7 Key Stages For Successful Lead Management
There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead management maturity level, you’ll know where you need to improve, and you’ll be better prepared to adjust your marketing strategy.
What You Should Know About World Class Lead Scoring
When people think about lead management, they usually think about lead scoring. We’ve built up from stages 1-5 (including defining a sales qualified lead) of lead management, now we’re ready to take a closer look at this essential part of the lead management process.
How to Confirm and Document Your Lead Processing and Routing
Lead processing and routing is an essential part of your lead management process. Lead processing clearly defines what happens when a qualified lead comes in and helps Marketing understand which lead sources are better than others.
How to Optimize and Automate Your Prospect Process Flow
Marketing automation is an important step in the lead management process. A MAP will ensure that no lead goes unfollowed and your prospects have a positive experience.
How to Agree on Labels and Definitions of Customer Acquisition
Stage 2 of the lead management process defines customer acquisition and retention statuses. It enables lead funnel management, captures lead life cycle in a common language and allows you to be predictive about revenue based on pipeline.
What Makes the Ultimate Sales Qualified Lead (SQL)?
Lead management starts with a unified definition of a sales ready lead. This definition brings Marketing and Sales into alignment and leads to higher quality leads for Sales.
Developing an effective lead scoring model: 4 Tips
Setting up lead scoring in your marketing automation system is the easy part! Here are some tips on how to develop an effective lead scoring model.
5 Things to consider before implementing Lead Scoring in Marketo
Lead Scoring is the mechanism employed by Marketo that allows you to manage and track your lead flow down the sales and marketing funnel.
5 Reasons you need a lead score refresh
After a few months of utilizing your current lead scoring system, you may start to realize a gap between your leads who have met the lead score threshold & truly qualified leads for sales.
4 Keys to creating and maintaining a sound lead scoring model
Lead scoring is typically one of the first items an organization wants to implement when purchasing a marketing automation suite. However, lead scoring is much more than a tool. It can serve as the life-blood between your sales and marketing organizations.