There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead management maturity level, you’ll know where you need to improve, and you’ll be better prepared to adjust your marketing strategy.
“The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb Even customers we...
Setting up lead scoring in your marketing automation system is the easy part! Here are some tips on how to develop an effective lead scoring model.
Lead Scoring is the mechanism employed by Marketo that allows you to manage and track your lead flow down the sales and marketing funnel.
After a few months of utilizing your current lead scoring system, you may start to realize a gap between your leads who have met the lead score threshold & truly qualified leads for sales.