Lead Management

Are you focusing most of your marketing efforts on new new leads? Read more to find out how build solid synergy with your lead management practice and your customer engagement practice to expand account possibilities.

In our final post of the lead management blog series, we discuss stage 7 of the lead management process: establishing a foundation for customer management analytics. This involves reporting around a complete customer buying journey, such as TPG ONE.

Service Level Agreements (SLAs) are contracts between parties that define roles and responsibilities and document escalation points in the automated lead management process. In this seventh blog in our lead management series, we take a deep dive into everything SLAs can do for you and how you can implement them in your lead management process.

There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead management maturity level, you’ll know where you need to improve, and you’ll be better prepared to adjust your marketing strategy.

When people think about lead management, they usually think about lead scoring. We’ve built up from stages 1-5 (including defining a sales qualified lead) of lead management, now we’re ready to take a closer look at this essential part of the lead management process.

Lead processing and routing is an essential part of your lead management process. Lead processing clearly defines what happens when a qualified lead comes in and helps Marketing understand which lead sources are better than others.

Marketing automation is an important step in the lead management process. A MAP will ensure that no lead goes unfollowed and your prospects have a positive experience.

Stage 2 of the lead management process defines customer acquisition and retention statuses. It enables lead funnel management, captures lead life cycle in a common language and allows you to be predictive about revenue based on pipeline.

Lead management starts with a unified definition of a sales ready lead. This definition brings Marketing and Sales into alignment and leads to higher quality leads for Sales.