There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead management maturity level, you’ll know where you need to improve, and you’ll be better prepared to adjust your marketing strategy.
“The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb Even customers we...
Setting up lead scoring in your marketing automation system is the easy part! Here are some tips on how to develop an effective lead scoring model.
Lead Scoring is the mechanism employed by Marketo that allows you to manage and track your lead flow down the sales and marketing funnel.
After a few months of utilizing your current lead scoring system, you may start to realize a gap between your leads who have met the lead score threshold & truly qualified leads for sales.
Turn Strategy Into Action
Accelerate Leads to Revenue
Increase efficiency. Remove roadblocks.
Wow Your Customers
Prove Your Power
Stop Troubleshooting
Right Channel, Right Message
Accelerate ABM Success
Tailored Learning Solution
Get the skills you need to drive more revenue with On Demand and live, virtual classrooms
Marketo Platinum Partner
Accelerate Leads to Revenue
Optimize Your Instance
Salesforce Certified Silver Partner
12 Years of Integration Experience
Additional Technology Platforms
The help you need, when you need it with Experts On Demand
How a Network Security Giant Unified Global Marketing Operations
How a Supply-Chain Solution Provider Built Crucial Capabilities For Revenue
How A Multi-Channel Inbound Strategy Achieved A 600% Increase In ROI
Bolster marketing-sourced revenue In 20 minutes.
Learn more about TPG’s Partners.
Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.
Learn more about TPG’s Partners.
Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.
