Multi-touch attribution is an increasingly important part of the B2B marketing stack. The ability to measure ROI of...
B2B Marketing Attribution: When Are You Ready For A Robust Solution?
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Data
Are You Running a Data-Driven Decision Making (3D) Marketing Organization?
Getting the right data is critical to the transformation of marketing becoming a revenue marketing operation. Kevin Joyce breaks down what you need to consider for data, analytics and reporting.
Data visualization 101 for the Revenue Marketer: What graphs to use and when
The power of Revenue Marketing Analytics™ >is its ability to take disparate data from myriad different sources, identify key performance indicators (KPI’s) and most relevant, actionable measures and metrics and – perhaps the most important part – present them in simple, easy to understand data visualizations.