Multi-touch attribution is an increasingly important part of the B2B marketing stack. The ability to measure ROI of...
Getting the right data is critical to the transformation of marketing becoming a revenue marketing operation. Kevin Joyce breaks down what you need to consider for data, analytics and reporting.
The power of Revenue Marketing Analytics™ >is its ability to take disparate data from myriad different sources, identify key performance indicators (KPI’s) and most relevant, actionable measures and metrics and – perhaps the most important part – present them in simple, easy to understand data visualizations.