Multi-touch attribution is an increasingly important part of the B2B marketing stack. The ability to measure ROI of...
B2B Marketing Attribution: When Are You Ready For A Robust Solution?
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Data
Data visualization 101 for the Revenue Marketer: What graphs to use and when
The power of Revenue Marketing Analytics™ >is its ability to take disparate data from myriad different sources, identify key performance indicators (KPI’s) and most relevant, actionable measures and metrics and – perhaps the most important part – present them in simple, easy to understand data visualizations.
