Data

Are You Running a Data-Driven Decision Making (3D) Marketing Organization?

by Kevin Joyce | Jul 13, 2017 | Data, Marketing Operations

Getting the right data is critical to the transformation of marketing becoming a revenue marketing operation. Kevin Joyce breaks down what you need to consider for data, analytics and reporting.

Data visualization 101 for the Revenue Marketer: What graphs to use and when

by The Pedowitz Group (TPG) | Jun 23, 2015 | Data, Demand Generation Marketing, Revenue Marketing, Thought Leadership

The power of Revenue Marketing Analytics™ >is its ability to take disparate data from myriad different sources, identify key performance indicators (KPI’s) and most relevant, actionable measures and metrics and – perhaps the most important part – present them in simple, easy to understand data visualizations.