Multi-touch attribution is an increasingly important part of the B2B marketing stack. The ability to measure ROI of...
B2B Marketing Attribution: When Are You Ready For A Robust Solution?
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Marketing Operations
Create an Organizational Structure for Modern Marketing Success
Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month’s post, how to create an organizational structure for modern marketing success and what new skill sets are required to achieve this success.
The Customer Retention Program You Can’t Afford To Ignore
“The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb Even customers we...
Going Digital in the Midst of COVID-19
Over the next few weeks, The Pedowitz Group will be providing insights for marketing teams adjusting to their new work...
A Massive List of Marketing Acronyms
Acronyms are an essential part of business culture, and marketing is no stranger to this. With so many long phrases...
B2B Marketing Predictions: New Ideas for Old, Tired Challenges
Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by...
Not Another Article About Outsourcing Marketing
Obligatory disclosure: I am the Manager of Value Engineering here at The Pedowitz Group (TPG), a outsourcing marketing...
Operationalize Strategy, People and Process: An On-Demand Digital Workshop
Do you want to know how to become customer-centric? Debbie Qaqish helps us operationalize strategy, process and people, the first three controls needed for revenue marketing transformation.
Rise of the Revenue Analyst in Marketing Operations
It’s a new role for marketing operations and your team may want to consider it. Debbie Qaqish breaks down why the Revenue Analyst is a key position you want to consider for your future marketing team.
Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.
How to Overcome 3 Major Challenges with Strategic Marketing Operations
CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in digital transformation, being held accountability for revenue and becoming more customer centric. The strategic marketing operations function gives CMOs the ability to overcome these challenges and thrive in today’s fast-paced marketing world.
Becoming Customer-Centric: A Tale of a Changing Marketing Operations Organization
Debbie Qaqish breaks down the customer-centric marketing operations (MO) model as well as the five stages of the marketing operations maturity model.
How the C-Suite Benefits from a Strategic Marketing Operations Function
A strategic marketing operations group runs marketing like a business. When this happens, there are benefits for the CMO, the CFO, the sales team and the executive team.
Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?
Are you focusing most of your marketing efforts on new new leads? Read more to find out how build solid synergy with your lead management practice and your customer engagement practice to expand account possibilities.
Establishing the Lead Management Process: Acquisition to Advocacy
In our final post of the lead management blog series, we discuss stage 7 of the lead management process: establishing a foundation for customer management analytics. This involves reporting around a complete customer buying journey, such as TPG ONE.