Obligatory disclosure: I am the Manager of Value Engineering here at The Pedowitz Group (TPG), a marketing consulting...
Not Another Article About Outsourcing Marketing
read more
Marketing Operations
What to Expect When You’re Expecting a Migration to MAP
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation...
The Two Documents Necessary to Becoming Customer Centric
There seems to be a very disturbing trend happening among many B2B marketing organizations. The idea of working...
Operationalize Strategy, People and Process: An On-Demand Digital Workshop
Dr. Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group, recently wrapped up workshop #2 of her three-part...
CMO Insights: Mike Westgate, VP of Marketing at Briggo
This week’s guest on CMO Insights is Mike Westgate, VP of Marketing at Briggo. In...
Outrageous Acts of Marketing: What Demand Generation Marketers can Learn from the Super Bowl Cola Wars
This month, we’d like to kick off a new 2019 series of blog posts that explores interesting and out of the box...
Building a Strategic Plan to Adopt Customer Centricity: An On-Demand Digital Workshop
Yesterday, Dr. Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group, lead an interactive digital workshop on...
CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body and Glass
This week’s guest on CMO Insights is Julie Roehm, Chief Experience Officer and CMO at ABRA...
CMO Insights: Ben Lazar, Chief Marketing and Product Officer, Payspan
This week’s guest on CMO Insights is Ben Lazar, Chief Marketing and Product Officer...
How to Adopt Customer Centricity in a Product-Centric World {Webinar Registration}
Welcome to 2019, where B2B marketers have over 6,829 marketing technologies to choose from to help solve the same...
Rise of the Revenue Analyst in Marketing Operations
Sometimes I feel like Colombo. For the Gen Xers, Millennials and Gen Zs reading this article, Columbo was a frumpy,...
CMO Insights: David Reske, Founder and President, Nowspeed
This week’s guest on CMO Insights is David Reske, Founder and President of Nowspeed. In this...
CMO Insights: David Green, Director of Marketing, LeadCrunch
This week’s guest on CMO Insights is David Green, Director of Marketing at LeadCrunch. In this video,...
CMO Insights: Steven Cook, Contributing Editor, CMO.com by Adobe
This week’s guest on CMO Insights is Steven Cook, Contributing Editor, CMO.com by Adobe. In this...
CMO Insights: Ruth Stevens, President, eMarketing Strategy
This week’s guest on CMO Insights is Ruth Stevens, President of eMarketing Strategy. In this...
