Debbie Qaqish recaps a recent webinar hosted by TPG with a panel of experts to discuss the state of marketing today in the industrial manufacturing industry. Learn how these manufacturing companies made the pivot from being product centric companies to customer centric companies.
Social selling is an effective and under utilized tactic in the industrial manufacturing sector. Your buyer has changed in how they gather their information pre-sale and in how they prefer to interact with companies. Find out why social selling needs to be part of your marketing and sales process.
Building the ultimate MarTech stack for your industrial manufacturing business is a process of fitting blocks together and making sure they have a great bond. Learn various methods for identifying, prioritizing and acquiring those blocks that make up a successful MarTech stack.
Industrial manufacturing can gain positive results implementing nurture campaigns with marketing automation. Here are a few nurture campaign ideas to get you started.
Industrial manufacturing needs to develop a customer-centric approach to how they market and sell to prospects and customers. Customer focus requires marketing and sales to work together to build B2B relationships and share knowledge. Optimized marketing technology provides the tools to reach customers where they are at within the buyer’s journey and enables both teams to integrate and deliver a more seamless customer interaction.