One of the best aspects of Eloqua is how seamlessly it operates within your marketing tech stack – assuming you've...
Eloqua Oracle Marketing Cloud
Eloqua Data Cleanup Basics
Any Eloqua admin worth their salt knows the importance of clean, validated data when it comes to getting optimal...
Eloqua is more alive than ever before
Oracle’s Eloqua is a platform that would find itself well in a game such as Love It or Hate It. In the game, someone...
Getting started with Eloqua: Practical tips from the experts
Welcome to Eloqua, a powerful marketing automation platform that offers unlimited potential ... as long as you know...
The Eloqua / Salesforce Native Integration Ended. What should you do?
Oracle ended support for their ”native” Program Builder Eloqua-Salesforce integration as...
Eloqua Contact Washing Machine: Normalize Fields, Build Programs, And When To Use Cloud / Data Apps
Contact Washing Machines are a great tool for automating your data cleansing in Eloqua.
Oracle Eloqua Segmentation: Merge, Intersect, Trim
3 powerful features available with Eloqua segments that allow you to merge, intersect or trim 2 different filters or lists.
How to Use Progressive Profiling With Strict Mode Tracking in Eloqua
Are you seeing inconsistencies when using Progressive Profiling in Eloqua? Your Strict Mode Tracking may be the cause.
Patience and Time are Critical with Eloqua Implementation
You’ve just purchased Eloqua and you are excited to move the needle on your marketing journey towards Revenue Marketing. You have seen all of the amazing things that Eloqua can help your organization achieve, the sky is the limit, and you’re ready to hit the ground running. Are you unsure of where to start?
Design your Eloqua campaigns with reporting in mind
Here are a few simple ways to ensure you’re setting up your email marketing campaigns in Eloqua to support the reporting you (and your managers) really care about.
Top 5 classes every Eloquan should take
Oracle Marketing Cloud Academy offers a number of very useful classes targeted to all experience levels. Here are the Top 5 classes every Eloquan should take.
If this, then that: A guide to creating Lookup Tables in Eloqua
A Lookup Table contains useful data for automatically updating records with other data, it’s quite easy to build, & can help you with your system processes.
4 Surprisingly simple Eloqua capabilities you’re not using, but should be
A few easy Eloqua capabilities you’re probably not using, but should be. Because reading release notes of Eloqua’s latest MA features can often take a back seat.
How to report on PDFs saved in file storage in Eloqua 10
Tracking links in Eloqua is important for reporting, but how do you report on those links? How do you report on links that are on landing pages?