CMO Insights: Karen Steele, CMO at LeanData

CMO Insights: Karen Steele, CMO at LeanData

In this episode of CMO Insights, Jeff sits down with Karen Steele, CMO at LeanData. They discuss taking a company from public to private, building customer intimacy and the challenges faced by small companies in niche markets.
What’s your campaign maturity?

What’s your campaign maturity?

Campaigns are the most important tools in the demand generation marketer's toolkit, enabling us to engage, capture and nurture leads and translating them into revenue.
How to track UTM parameters in Marketo

How to track UTM parameters in Marketo

You may be using UTM parameters to track your marketing campaigns, but aren't capturing in Marketo. Pass data once a lead clicks a URL with defined UTM parameters.
Make Sure Your Company is Ready for GDPR

Make Sure Your Company is Ready for GDPR

The General Data Protection Regulation or GDPR is taking place May 25th. If you are in the European Union(EU) or do business with individuals in the EU, your company needs to take some steps to prepare.
How Marketing Operations Affects Marketing Accountability

How Marketing Operations Affects Marketing Accountability

As a leader or a member of the MO team, you are the ultimate enabler of marketing accountability in terms of financial measures. This includes contribution to pipeline, closed business, improved client acquisition and retention, and top line revenue growth.
Why is A/B testing important?

Why is A/B testing important?

Let me paint a picture of a campaign launch scenario. Copy is approved, graphics are in place, content is finalized, QA is complete, sales has been briefed – you’re at the finish line! And then, in the back of your mind, you may be asking…what happened to my A/B testing plan?
CMO Insights – Joe Pulizzi, Content Marketing Institute

CMO Insights – Joe Pulizzi, Content Marketing Institute

Since 2007 the Content Marketing Institute has become the leading resource for what is now considered the content marketing industry. Joe Pulizzi, Founder and CEO of CMI, is the industry’s top evangelist, traveling the globe educating brands and marketers on how to become a content first organization.
Three Fundamentals of Effective Lead Generation

Three Fundamentals of Effective Lead Generation

Much like we have a choice today selecting the next President of the United States, buyers of our products and services have the opportunity to select a partner or vendor to do business with. 76% of B2B buyers use three or more channels when researching a potential purchase (Blue Nile Research). This modern buying process provides an opportunity for marketers to place relevant and compelling content in prospect honey holes in order to drive awareness and ultimately engagement. Lead generation is a robust process, however having consulted for 5+ years at The Pedowitz Group I've found that if you excel at the following three fundamentals your lead generation engine will be more effective.
Campaign A/B Testing: A Visual Guide

Campaign A/B Testing: A Visual Guide

Learn how A/B testing works and how to do it yourself. Receive examples of dozens of variables you can test for in campaigns and learn how to interpret your results.
SEO Best Practices

SEO Best Practices

Here are on-page SEO best practices to incorporate if you want big increases in organic traffic. On-page SEO is important so your site ranks on and indexes with Google.
What’s your campaign maturity?

What’s your campaign maturity?

Campaigns are the most important tools in the demand generation marketer's toolkit enabling us to engage, capture and nurture leads, translating them into revenue.
The power of social media

The power of social media

The power of social media is influence. Social provides an avenue for companies to engage with customers and influence them with content to help them make a decision.
Mastering the art of prospect engagement

Mastering the art of prospect engagement

Prospect engagement with marketing automation and email marketing doesn't need to be a mystery. As these technologies advance and the capabilities expand, there are those who don't use it well and those who do.
28 Bad marketing automation habits

28 Bad marketing automation habits

Bad Marketing Automation habits are like a comfortable bed: they are easy to fall into, but hard to get out of. It's my job to get you, the client, to STOP.
Get rid of your Eloqua campaign pre-launch Jitters

Get rid of your Eloqua campaign pre-launch Jitters

Clicking the “Activate” button on your Eloqua campaign can be one of the most nerve-racking actions you take within the marketing automation platform. There are probably disastrous scenarios running through your head as you remind yourself that you have indeed completed all the tasks necessary to launch and run a successful campaign. You're a pro, and you've done this before, but the pre-launch jitters still get to you.

Everyone can use Facebook Ads

Facebook advertising is not complex and just about anyone can create an ad, as long as they have a fan page. And considering that Facebook has 1.55 billion active users, it is a tool that should be mandatory for businesses to execute their advertising strategy.

The Revenue Marketer: Recipe for target marketing

In the world of marketing the difference between marketing strategies has become less and less different. Each strategy consists of small portions of each strategy combined to make a hybrid marketing strategy that doesn’t deliver the kick it needs.
Best practices for on-page SEO

Best practices for on-page SEO

On-page SEO is the single most critical piece you will want to take advantage of in order to have your site rank appropriately on Google.
SEO: Should you outsource or manage in house?

SEO: Should you outsource or manage in house?

You may, or may not, be surprised by the statistic that 35% of marketers outsource their SEO / inbound marketing needs and campaigns to firms or specialized consultants. Is this the best idea for your company's search needs?

Storytelling through analytics

It's almost Friday, so you are probably busy pulling together another "Weekly Report" - lots of charts, stats and a few graphs that show (hopefully) that your campaigns are generating interest and, more importantly, revenue. Think your job is done, right? Not quite. As the harbinger of useful information, your job isn't just to make sure the information gets into someone else's hands, but also to make sure they know what they are seeing.

All metrics are not created equal

Implementing a marketing automation system is great, but showing ROI is the goal. Depending on the technology available to you and the processes you have in place, this may be a challenge.

6 Essentials for putting the Q in QA

When I tell my Marketo students that, in a perfect world, half their time for any digital marketing initiative should be spent designing and building and half testing and QA, they laugh at me. The world, alas, is sadly imperfect.

Marketing automation stinks if…

Marketing automation certainly allows you to achieve some lofty goals. What it doesn’t do is achieve those goals for you. No matter how good the marketing automation system, it can’t fix broken processes.

Measuring marketing doesn’t have to hurt

Metrics That Matter are financially oriented metrics that executives can use to make business decisions. As you look at building your 2015 plan, you should also build it as a business case. This will help you focus on the NUMBERS in terms or revenue impact on the business.

Spamarama

Most marketers have only a vague understanding of spam and spam traps, mostly driven by their cursory readings of US CAN-SPAM legislation, or more recently CASL.

Finding the best training partner

While exercises may be similar for different clients, there are specifics that you’ll only pick up on if you’re listening carefully & working as a partner.