Much like we have a choice today selecting the next President of the United States, buyers of our products and services have the opportunity to select a partner or vendor to do business with. 76% of B2B buyers use three or more channels when researching a potential purchase (Blue Nile Research). This modern buying process provides an opportunity for marketers to place relevant and compelling content in prospect honey holes in order to drive awareness and ultimately engagement. Lead generation is a robust process, however having consulted for 5+ years at The Pedowitz Group I’ve found that if you excel at the following three fundamentals your lead generation engine will be more effective.
I had experiences with two clients this week that reinforced my beliefs in Revenue Marketing™; these both relate to Inbound Marketing.