To ensure a strong customer experience for all your marketing initiatives, it's important to take a couple of steps...
Something happened to marketers trying to become customer-centric ... they forgot to include the customer! A...
“The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb Even customers we...
Marketers are beginning to leverage technology to enhance the customer experience to help meet business objectives. The Salesforce Marketing Cloud (SFMC) is leading the way in automating and driving the customer experience.
Do you want to know how to become customer-centric? Debbie Qaqish provides a full outline and plan to operationalize the shift to customer centricity.
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.
Mapping the customer journey involves detailed planning and engagement from all levels of your organization. From the executive team to customer-facing team members to the customers themselves, everyone plays a role in creating a customer-centric environment.
The marketing universe is shifting away from traditional funnel marketing and toward a holistic view of the customer journey. We recently conducted a webinar on Quantifying the Customer Journey to help you operationalize this shift.
Prospect engagement with marketing automation and email marketing doesn’t need to be a mystery. As these technologies advance and the capabilities expand, there are those who don’t use it well and those who do.