Pick your best product / service. Now, put yourself in your customer's shoes: How easy it is to get what they need...
Customer Experience: Nail The Small Details And Win
read more
Customer Engagement
Email Marketing: Strategy, Tactics, And How To Win With This Still-Crucial Channel
I get it: email just seems ... well, kind of boring when you compare it with other channels on the market. Chatbots,...
Customer Journey Mapping: Build (Or Update) Yours The Right Way
With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true...
COVID-19’s Digital Transformation Impact: Accelerant, Or Inhibitor?
Who besides me yelled “Jumanji” when the clock struck midnight, signaling the end of 2020? It was like we were stuck...
100+ Customer Experience Stats That Prove CX is Good Business
Something happened to marketers trying to become customer-centric ... they forgot to include the customer! A...
How To Be More Customer Centric: A Marketing Leader’s POV
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.
The Customer Retention Program You Can’t Afford To Ignore
“The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb Even customers we...
Salesforce Marketing Cloud & Automated Customer Experiences
Marketers are beginning to leverage technology to enhance the customer experience to help meet business objectives. The Salesforce Marketing Cloud (SFMC) is leading the way in automating and driving the customer experience.
