I get it: email just seems ... well, kind of boring when you compare it with other channels on the market. Chatbots,...
Email Marketing: Strategy, Tactics, And How To Win With This Still-Crucial Channel
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Customer Engagement
Customer Journey Mapping: Build (Or Update) Yours The Right Way
With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true...
COVID-19’s Digital Transformation Impact: Accelerant, Or Inhibitor?
Who besides me wants to yell “Jumanji” when the ball drops in Times Square on New Year’s Eve of 2020? It’s like we’re...
Customer Experience: Setting a Strong Foundation
To ensure a strong customer experience for all your marketing initiatives, it's important to take a couple of steps...
100+ Customer Experience Stats That Prove CX is Good Business
Something happened to marketers trying to become customer-centric ... they forgot to include the customer! A...
How To Be More Customer Centric: A Marketing Leader’s POV
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.
The Customer Retention Program You Can’t Afford To Ignore
“The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb Even customers we...
Salesforce Marketing Cloud & Automated Customer Experiences
Marketers are beginning to leverage technology to enhance the customer experience to help meet business objectives. The Salesforce Marketing Cloud (SFMC) is leading the way in automating and driving the customer experience.
Mastering the art of prospect engagement
Prospect engagement with marketing automation and email marketing doesn’t need to be a mystery. As these technologies advance and the capabilities expand, there are those who don’t use it well and those who do.