Who besides me wants to yell “Jumanji” when the ball drops in Times Square on New Year’s Eve of 2020? It’s like we’re...
COVID-19’s Digital Transformation Impact: Accelerant, Or Inhibitor?
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Customer Engagement
Customer Experience: Setting a Strong Foundation
To ensure a strong customer experience for all your marketing initiatives, it's important to take a couple of steps...
107 Customer Experience Stats That Prove CX is Good Business
Something happened to marketers trying to become customer-centric ... they forgot to include the customer! A...
The Customer Retention Program You Can’t Afford To Ignore
“The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb Even customers we...
Salesforce Marketing Cloud & Automated Customer Experiences
Marketers are beginning to leverage technology to enhance the customer experience to help meet business objectives. The Salesforce Marketing Cloud (SFMC) is leading the way in automating and driving the customer experience.
How to Become Customer-Centric in a Product-Centric World Workshop Overview
Do you want to know how to become customer-centric? Debbie Qaqish provides a full outline and plan to operationalize the shift to customer centricity.
Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.
Map an Amazing Customer Journey (On-Demand Webinar)
Mapping the customer journey involves detailed planning and engagement from all levels of your organization. From the executive team to customer-facing team members to the customers themselves, everyone plays a role in creating a customer-centric environment.
How to Quantify the Customer Journey (On-Demand Webinar)
The marketing universe is shifting away from traditional funnel marketing and toward a holistic view of the customer journey. We recently conducted a webinar on Quantifying the Customer Journey to help you operationalize this shift.
Mastering the art of prospect engagement
Prospect engagement with marketing automation and email marketing doesn’t need to be a mystery. As these technologies advance and the capabilities expand, there are those who don’t use it well and those who do.