Content Marketing

Customer Experience: Setting a Strong Foundation

by Pamela Muldoon | Jul 16, 2020 | Content Marketing, Customer Engagement, Customer Experience

To ensure a strong customer experience for all your marketing initiatives, it's important to take a couple of steps...

Creating an Unfair Advantage for Sales and Marketing

by Majda Anwar | Feb 14, 2020 | Content Marketing, Content Operations, Customer Experience

Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify...

B2B Marketing Predictions: New Ideas for Old, Tired Challenges

by Majda Anwar | Jan 30, 2020 | Content Marketing, Customer Experience, Demand Generation Marketing, Marketing Operations

Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by...

Master Engagement Architecture, the Key to Mapping Out Your Campaigns

by Majda Anwar | Feb 1, 2019 | Campaigns, Content Marketing, Customer Experience

Feel like your marketing campaigns are overwhelming? Do you send the right message to the right audience? Do your campaigns ever feel like a traffic jam? Majda Anwar introduces us to Master Engagement Architecture, the key to mapping out your campaigns.

CMO Insights: Meagen Eisenberg, Chief Marketing Officer, MongoDB

by Pamela Muldoon | May 23, 2017 | CMO Insights, Content Marketing

In this episode of CMO Insights, Jeff Pedowitz talks with Meagen Eisenberg, CMO for MongoDB. In her two years with the company, she has doubled the size of her marketing team, learning important and necessary skill sets that fill in gaps to create a whole, cohesive unit.

The Digital and Content Team: Is Splintering a Verb?

by Kevin Joyce | Apr 12, 2017 | Content Marketing, Customer Experience, Revenue Marketing Journey, Thought Leadership

Kevin Joyce, VP of Marketing Strategy for The Pedowitz Group, explores the Digital and Content Team structure in typical marketing organizations.

CMO Insights – Joe Pulizzi, Content Marketing Institute

by The Pedowitz Group (TPG) | Nov 10, 2016 | CMO Insights, Content Marketing

Since 2007 the Content Marketing Institute has become the leading resource for what is now considered the content marketing industry. Joe Pulizzi, Founder and CEO of CMI, is the industry’s top evangelist, traveling the globe educating brands and marketers on how to become a content first organization.