Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify...
Creating an Unfair Advantage for Sales and Marketing
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Content Marketing
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Create Content Your Customers Care About Most people won't read to the end of an article, blog, or email. Make sure...
B2B Marketing Predictions: New Ideas for Old, Tired Challenges
Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by...
Master Engagement Architecture, the Key to Mapping Out Your Campaigns
Feel like your marketing campaigns are overwhelming? Do you send the right message to the right audience? Do your campaigns ever feel like a traffic jam? Majda Anwar introduces us to Master Engagement Architecture, the key to mapping out your campaigns.
CMO Insights: Shane Elliott, VP Global LSS Marketing at Agilent Technologies
Jeff Pedowitz sits down with Shane Elliot, VP of Global LSS Marketing at Agilent Technologies, to discuss the big challenges facing large, global companies like Agilent, the critical nature of content and the need to constantly transform to stay ahead of ever-evolving customer needs.
CMO Insights: Jeffrey Rohrs, CMO of Yext
Jeff Pedowitz sits down with Jeffrey Rohrs, CMO of Yext, to discuss the importance of building a flexible team that adapts well to change, Digital Knowledge Management, and the importance of educating your prospects.
The Most Important Next Hire on Your Marketing Team
Content plays a critical role for marketing and sales. If your marketing team does not have a Content Strategist, consider these three reasons why your next new hire should be this role.
CMO Insights: Tiziana Barrow, Founder and CMO, Tilagia
Jeff Pedowitz chats with Tiziana Barrow, Founder and CMO of Tilagia, about the customer journey and who owns the customer, providing customers with relevant, valuable content and how marketing and sales should be partners.
CMO Insights: Al Silvestri, Partner, and CMO, COFFEE Labs
In today’s edition of CMO Insights, Jeff Pedowitz sits down with Al Silvestri, Partner and CMO at COFFEE Labs. They discuss using data gathered from biometrics to define optimism and understand risk tolerance and using technology in other non-traditional ways.
Your Prospects Are Multichannel. Are You?
Avoid a “field of dreams” situation with your content marketing. Learn how to engage your customers and prospects by going to where they hang out. Take advantage of multichannel campaigns in addition to having relevant content to consume and share.
Key B2B Content Marketing Trends for 2018
Key Takeaways from the 2018 B2B Content Marketing Study
CMO Insights: Rand Fishkin, Wizard of Moz
Tune into CMO Insights to hear Jeff Pedowitz talk with Rand Fishkin, Wizard of Moz, about the changing landscape of digital marketing and how professional marketers need to navigate this ever-changing industry to stay relevant.
CMO Insights: Meagen Eisenberg, Chief Marketing Officer, MongoDB
In this episode of CMO Insights, Jeff Pedowitz talks with Meagen Eisenberg, CMO for MongoDB. In her two years with the company, she has doubled the size of her marketing team, learning important and necessary skill sets that fill in gaps to create a whole, cohesive unit.
The Digital and Content Team: Is Splintering a Verb?
Kevin Joyce, VP of Marketing Strategy for The Pedowitz Group, explores the Digital and Content Team structure in typical marketing organizations.
