Have you ever felt that marketing has to change every 3.5 seconds to adapt to customer demand? Well ... it's...
The No-Frills Inbound Marketing Executive’s Primer
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Campaigns
Master Engagement Architecture, the Key to Mapping Out Your Campaigns
Feel like your marketing campaigns are overwhelming? Do you send the right message to the right audience? Do your campaigns ever feel like a traffic jam? Majda Anwar introduces us to Master Engagement Architecture, the key to mapping out your campaigns.
WARNING Don’t Wing Campaign Development: 6 Steps to a Flawless Rollout
Learn how to develop your own campaign development process
Nurture Campaign Ideas For The Industrial Manufacturing Sales Cycle
Industrial manufacturing can gain positive results implementing nurture campaigns with marketing automation. Here are a few nurture campaign ideas to get you started.
Why is A/B testing important?
Let me paint a picture of a campaign launch scenario. Copy is approved, graphics are in place, content is finalized, QA is complete, sales has been briefed – you’re at the finish line! And then, in the back of your mind, you may be asking…what happened to my A/B testing plan?