Feel like your marketing campaigns are overwhelming? Do you send the right message to the right audience? Do your campaigns ever feel like a traffic jam? Majda Anwar introduces us to Master Engagement Architecture, the key to mapping out your campaigns.
Learn how to develop your own campaign development process
Industrial manufacturing can gain positive results implementing nurture campaigns with marketing automation. Here are a few nurture campaign ideas to get you started.
Let me paint a picture of a campaign launch scenario. Copy is approved, graphics are in place, content is finalized, QA is complete, sales has been briefed – you’re at the finish line! And then, in the back of your mind, you may be asking…what happened to my A/B testing plan?
Learn how A/B testing works and how to do it yourself. Receive examples of dozens of variables you can test for in campaigns and learn how to interpret your results.