Have you ever felt that marketing has to change every 3.5 seconds to adapt to customer demand? Well ... it's...
Feel like your marketing campaigns are overwhelming? Do you send the right message to the right audience? Do your campaigns ever feel like a traffic jam? Majda Anwar introduces us to Master Engagement Architecture, the key to mapping out your campaigns.
Learn how to develop your own campaign development process
Industrial manufacturing can gain positive results implementing nurture campaigns with marketing automation. Here are a few nurture campaign ideas to get you started.
Let me paint a picture of a campaign launch scenario. Copy is approved, graphics are in place, content is finalized, QA is complete, sales has been briefed – you’re at the finish line! And then, in the back of your mind, you may be asking…what happened to my A/B testing plan?