Something happened to marketers trying to become customer-centric ... they forgot to include the customer! A...
107 Customer Experience Stats That Prove CX is Good Business
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Customer Experience
DemandBase Acquires Engagio: What Does This Mean for ABM?
Demandbase's acquired Engagio, so we turned to TPG's Senior Marketing Executive, Lorena Harris, for her thoughts on...
The Customer Retention Program You Can’t Afford To Ignore
“The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb Even customers we...
Creating an Unfair Advantage for Sales and Marketing
Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify...
B2B Marketing Predictions: New Ideas for Old, Tired Challenges
Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by...
3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy
According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started...
Lessons in Customer Experience (Part 4): How to Move from Inside-Out to Outside-In Marketing
As we discussed in part 3 of this series, even the largest and oldest companies are facing a new B2B selling...
Salesforce Marketing Cloud & Automated Customer Experiences
Marketers are beginning to leverage technology to enhance the customer experience to help meet business objectives. The Salesforce Marketing Cloud (SFMC) is leading the way in automating and driving the customer experience.
Lessons in Customer Experience (Part 3): When Your Buying Stages Don’t Match Your Customer’s Needs
Lorena Harris’ 3rd blog in a 4 part blog series breaks down why focusing on customer experience instead of the funnel will help you take customer relationships to a new level.
Lessons In Customer Experience (Part 2): When Your Brand Finally Realizes It’s Not All About You
Getting to know your customer is a vital step in the customer journey. Lorena Harris’ 2nd blog in a 4 part blog series breaks down how you can become customer-focused and how to build customer relationships that last.
How to Become Customer-Centric in a Product-Centric World Workshop Overview
Do you want to know how to become customer-centric? Debbie Qaqish provides a full outline and plan to operationalize the shift to customer centricity.
Master Engagement Architecture, the Key to Mapping Out Your Campaigns
Feel like your marketing campaigns are overwhelming? Do you send the right message to the right audience? Do your campaigns ever feel like a traffic jam? Majda Anwar introduces us to Master Engagement Architecture, the key to mapping out your campaigns.
Lessons in Customer Experience (Part 1): When Marketing Prospects Don’t Want to Play Your Way
The customer experience is the new battleground by which business will be won or lost. Lorena Harris starts a 4 part blog series by first breaking down the importance of creating a positive customer experience that fosters an ongoing relationship.
Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.
Account Based Marketing (ABM): The CMO’s Silver Bullet
Account Based Marketing is more than just a marketing trend. ABM is a powerful element you should consider adding to your marketing strategy.