Where once the role of marketer was mostly relegated to promotion, public relations, and advertising; nowadays, you need to be a jack-of-all-trades to perform multiple tasks. And, if you don’t have the array of necessary skills, you just can’t keep up with the demands.
C-Suite Insights
REVTalks Masters: Ruben Varela
In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.
REVTalks Masters: Elle Woulfe
In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue marketing.
How the C-Suite Benefits from a Strategic Marketing Operations Function
A strategic marketing operations group runs marketing like a business. When this happens, there are benefits for the CMO, the CFO, the sales team and the executive team.