The Challenge
After multiple acquisitions, Teledyne LeCroy faced significant hurdles in unifying its marketing and sales efforts. The company struggled with siloed marketing teams, disconnected systems, and inconsistent demand-generation strategies. Without a streamlined approach, they could not maximize their reach, optimize lead management, or fully capitalize on their expanding customer base. Recognizing the need for an integrated and scalable strategy, leadership sought a solution that would consolidate operations, enhance marketing efficiency, and drive greater demand for their products.
The Solution
As Teledyne LeCroy sought to streamline marketing operations and drive demand generation, they evaluated multiple approaches, including internal process restructuring and third-party consulting firms. While considering various solutions, they needed a partner with deep expertise in marketing transformation, MarTech optimization, and sales alignment to unify their fragmented teams and create a scalable strategy. After careful review, Teledyne LeCroy selected The Pedowitz Group (TPG) due to our proven track record in aligning marketing and sales, optimizing technology stacks, and executing high-impact demand generation campaigns.
To address these challenges, TPG implemented a structured, results-driven approach, including:
- Marketing & Sales Alignment – Conducted cross-functional interviews and workshops to unify marketing and sales teams and streamline collaboration.
- MarTech Evaluation & Optimization – Assessed existing marketing technology, identifying opportunities to enhance system integration and efficiency.
- Demand Generation Strategy – Developed targeted inbound and outbound campaigns to drive new and existing customer engagement.
- Leadership & Organizational Consulting – Identified leadership gaps within the marketing organization and provided recommendations to improve team productivity and execution.
By implementing these solutions, Teledyne LeCroy transformed its marketing function into a streamlined, demand-driven operation, improving efficiency, customer engagement, and revenue growth.
“The Pedowitz Group provided the expertise needed to unify our marketing and sales efforts. Their strategic insights and execution helped us break down silos, optimize our MarTech stack, and drive significant improvements in demand generation.”
— Tyler Cox, Vice President and General Manager, Teledyne LeCroy
The Results
By partnering with The Pedowitz Group, Teledyne LeCroy successfully streamlined marketing and sales alignment, optimized demand generation, and improved overall marketing efficiency:
- 30% increase in collaboration efficiency between marketing and sales teams, reducing operational silos.
- 25% reduction in campaign execution time through improved marketing automation and process optimization.
- 20% increase in new lead generation and a 15% boost in conversion rates due to more targeted demand generation strategies.
- 40% improvement in marketing team productivity, driven by leadership consulting and hiring recommendations.
With a structured, data-driven marketing strategy, Teledyne LeCroy enhanced lead generation, improved marketing efficiency, and positioned itself for scalable revenue growth.
