Skip to content
Get started

Transforming Investment Metrics:  A Website Redesign That Drove 614% Traffic Growth

im website

Industry

Financial Services

Challenge

After acquiring Style Analytics, Investment Metrics needed a unified digital presence to communicate a cohesive brand story. Their existing websites were product-focused and fragmented, failing to engage their target audience effectively. They required a modern, segment-driven website with improved UX, SEO, and content strategy to drive traffic, attract new prospects, and enhance user engagement.

Results

The redesigned website delivered 614% year-over-year growth in traffic and a 266% increase in new prospects, significantly enhancing audience engagement. Pageviews surged by 489%, while organic search sessions grew 160%, all contributing to a 36% decrease in bounce rate. The new site became a high-performing digital front door, successfully attracting and converting visitors.

Key Services

Creative Services, Web Strategy & Site Architecture , Brand Messaging & Copywriting, UX & Page Design, Front- & Back-End Development, SEO Optimization, Ongoing Site Maintenance

www.invmetrics.com
614%
Website Traffic
266%
Pipeline
489%
Pageviews
160%
Organic Search Sessions
im stock

About Investment Metrics

Investment Metrics is a leading provider of investment performance analytics and portfolio insights for institutional investors, asset managers, and financial advisors. Their data-driven solutions help clients optimize asset allocation, assess risk, and benchmark fund performance. Following their acquisition of Style Analytics, they sought to unify their brand and enhance their digital presence to better serve their expanding customer base.

The Challenge

After acquiring Style Analytics, Investment Metrics faced the challenge of integrating two distinct brands into a cohesive digital presence. Their existing websites were fragmented and product-focused, making it challenging to communicate their value proposition to clients and prospects. To fully capitalize on their expanded offerings, they needed a modern, user-centric website with improved UX, SEO, and content strategy to drive engagement, increase traffic, and convert more prospects.

The Solution

Investment Metrics recognized the need for a strategic partner to unify their brand and enhance their digital presence. After evaluating multiple options, they selected our comprehensive web strategy and development approach for its ability to create a modern, segment-driven experience that aligned with their business objectives.

We redesigned their website with a clear, intuitive structure, making it easier for visitors to find relevant investment insights. We transformed their digital front door into a powerful lead-generation tool by implementing engaging UX, targeted messaging, SEO optimization, and high-impact content. The new site attracted more visitors, improved engagement, reduced bounce rates, and increased conversions.

The Results

The website transformation delivered outstanding performance improvements, driving a 614% year-over-year increase in website traffic and a 266% growth in new prospects. Pageviews surged by 489%, while sessions from organic search grew by 160%, significantly enhancing visibility and engagement. The site’s bounce rate decreased by 36%, indicating a more substantial user experience and compelling content.

With a strategic site structure, engaging UX, and optimized SEO, Investment Metrics successfully turned their website into a high-performing digital asset, attracting and converting more visitors than ever before.

Ready to get started?

Get Your Results