Building a Scalable Marketing Organization: How Ethos Veterinary Health Optimized Growth and Saved $75K on Website Development

The Challenge

Ethos Veterinary Health had rapidly expanded through five acquisitions, creating a fragmented marketing structure that lacked alignment across teams, processes, and branding. Without a centralized strategy, the company struggled to scale marketing efforts, optimize digital engagement, and create a cohesive brand identity across its growing network of hospitals. Additionally, the lack of a structured marketing organization made it difficult to effectively leverage digital channels and drive business growth. Recognizing the need for a more unified and scalable approach, Ethos sought to modernize its marketing operations and build a foundation for long-term success.

The Solution

As Ethos Veterinary Health expanded, leadership recognized the need to modernize marketing operations, streamline branding, and create a scalable structure. They explored internal restructuring and third-party marketing agencies but ultimately sought a partner with deep expertise in marketing strategy, organizational design, and digital transformation. After evaluating their options, Ethos selected The Pedowitz Group (TPG) for our ability to assess marketing maturity, develop scalable strategies, and execute digital marketing initiatives with measurable impact.

To address these challenges, TPG implemented a comprehensive marketing transformation strategy, including:

• Marketing Organizational Assessment – Identified gaps in marketing structure, capabilities, and processes, providing a clear roadmap for scalability.
• Website Development Strategy – Guided cost-efficient web development, ensuring a strong digital presence while eliminating unnecessary expenses.
• Marketing Operations Support – Provided managed services for campaign execution, social media engagement, and digital marketing efforts.
• Brand & Messaging Alignment – Helped standardize branding and marketing efforts across all hospitals, ensuring a cohesive identity.

Through these initiatives, Ethos built a stronger, more unified marketing team, laying the foundation for long-term growth and brand consistency.

“The Pedowitz Group provided the structure and expertise to scale our marketing efforts effectively. They helped us align our teams, optimize digital engagement, and save significant costs on website development. With their guidance, we have a clear path forward for sustainable growth.”

— Patrick Welch, Head of Innovation and Learning, Ethos Veterinary Health

The Results

By partnering with The Pedowitz Group, Ethos Veterinary Health successfully transformed its marketing organization, creating a scalable structure, improving brand consistency, and optimizing digital engagement across its growing network of hospitals.

• $75K Saved on Website Development – Streamlined the website strategy, reducing costs while maintaining a strong digital presence.
• 100% Alignment Across Marketing Teams – Established a centralized marketing structure, integrating efforts across multiple acquired hospitals.
• Improved Marketing Maturity & Scalability – Defined a roadmap for long-term marketing success, enabling Ethos to scale effectively.
• Enhanced Social & Digital Marketing Execution – Strengthened online presence, improving engagement and brand recognition.

With a structured marketing organization and a cost-efficient digital strategy, Ethos Veterinary Health is now better positioned to drive business growth, enhance brand consistency, and execute high-impact marketing campaigns.