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Enhancing Marketing Maturity:  How Ensono Scaled Operations and Improved Marketing ROI

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Industry

Data Processing, Hosting, and Related Services

Challenge

Ensono needed to improve marketing maturity and accelerate ROI but lacked the systems and processes to scale efficiently. Their lead management process required optimization, and they needed better task management to support growing marketing operations. Additionally, expansion into new EMEA markets required GDPR-compliant campaign execution, adding complexity to their marketing strategy.

Results

Ensono streamlined its lead management processes, task management, and campaign execution, improving marketing efficiency by 40% and accelerating lead response times by 50%. With a Workfront ticketing system in place and updated lead scoring, routing, and processing best practices, they increased marketing team productivity and improved campaign ROI. Additionally, The Pedowitz Group’s managed services ensured 100% GDPR compliance for their expanding EMEA markets, supporting continued growth and regulatory adherence.

Key Services

Lead Management Optimization , Marketing Systems Assessment & Optimization, Implementation of Workfront Ticketing System, Managed Services for Marketing Operations, GDPR-Compliant Campaign Execution

www.ensono.com
40%
Marketing Efficiency
50%
Lead Response Time
100%
Workfront Integration
100%
GDPR Compliance

When we were considering partners, several things made The Pedowitz Group stand out. TPG started with a free diagnostic and roadmap, providing insights on where we were and how to move forward – adding value before we even started. They did extensive homework about our company and our industry, building credibility and showing that they care about us and understood us.

Lisa Agona

Chief Marketing Officer

ensono

About Ensono

Ensono is a leading IT services and cloud solutions provider, specializing in hybrid cloud, mainframe modernization, and managed IT services for global enterprises. The company helps businesses navigate digital transformation by optimizing IT infrastructure, enhancing security, and ensuring compliance. 

The Challenge

Ensono faced challenges in scaling its marketing operations efficiently while expanding into new markets, including EMEA. Their lead management process lacked structure, slowing response times and limiting marketing’s impact on revenue. Additionally, as the company grew, task management and campaign execution became increasingly complex, requiring a more organized workflow. With GDPR compliance becoming a critical factor for their global campaigns, Ensono needed a centralized, scalable solution to streamline operations, improve lead processing, and ensure regulatory adherence.

The Solution

As Ensono expanded its marketing operations, the team recognized the need for a more structured, scalable approach to lead management, task execution, and compliance. They explored internal process improvements and third-party automation solutions but ultimately needed a partner with deep expertise in marketing operations and workflow optimization. After evaluating multiple options, Ensono selected The Pedowitz Group (TPG) for our proven success in marketing maturity, automation, and GDPR-compliant campaign execution.

TPG worked closely with Ensono to implement a Workfront ticketing system, which provided centralized task management and enhanced collaboration across marketing teams. Additionally, we:

  • Optimized lead management by refining lead scoring, routing, and processing
  • Ensured 100% GDPR compliance for campaigns targeting EMEA markets.
  • Increased marketing efficiency through workflow automation and structured campaign execution.
  • Provided ongoing managed services, enabling Ensono to scale operations without adding internal headcount.

“Working with The Pedowitz Group was a game-changer for our marketing operations. Their expertise helped us streamline lead management, improve workflow efficiency, and confidently scale our campaigns. With their guidance, we’ve significantly improved response times, optimized task execution, and ensured compliance as we expand into new markets.”

— Lisa Agona, Chief Marketing Officer, Ensono

The Results

By partnering with The Pedowitz Group, Ensono successfully streamlined marketing operations, optimized lead management, and scaled execution across global markets. With enhanced workflow automation and structured task management, the company saw a 40% increase in marketing efficiency and 50% faster lead response times.

  • 100% GDPR compliance achieved, ensuring smooth campaign execution in EMEA markets.
  • Optimized lead scoring, routing, and processing, enabling faster and more effective sales engagement.
  • Seamless Workfront integration, improving collaboration and resource allocation across teams.
  • Scalable managed services, allowing Ensono to expand marketing execution without additional internal headcount.

With a centralized, scalable approach, Ensono now operates with greater efficiency, improved compliance, and a stronger ability to drive marketing ROI.

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