The Challenge
Cloudera had been using Oracle Eloqua for marketing automation but wanted to consolidate its systems within the Salesforce ecosystem by migrating to Pardot. However, this transition presented several challenges: IT and Operations needed a structured migration plan, Marketing was unfamiliar with Pardot and feared disruption, and without clear alignment, the transition risked inefficiencies and internal resistance. Additionally, the company sought to optimize costs and negotiate the best possible licensing deal for Pardot. To fully realize the benefits of this migration, Cloudera needed expert guidance to align teams, streamline adoption, and ensure a seamless transition without disrupting marketing performance.
The Solution
As Cloudera evaluated its marketing automation strategy, the company aimed to transition from Oracle Eloqua to Pardot, aligning with its broader adoption of Salesforce. While they considered alternative platforms, the need for seamless CRM integration, improved campaign execution, and centralized data management made Pardot the logical choice. However, migrating a complex, enterprise-level marketing automation system required expertise beyond internal resources.
Cloudera selected The Pedowitz Group (TPG) based on our deep experience in marketing automation migrations, change management, and platform optimization. TPG worked closely with Cloudera’s Marketing, IT, and Operations teams to develop a structured migration roadmap, ensuring minimal disruption and a smooth transition. Our team provided:
- A step-by-step migration plan to move campaigns, assets, and data from Eloqua to Pardot.
- Change management and training to align teams, build confidence, and accelerate adoption.
- Cost optimization and vendor negotiation, securing a $250K Pardot license deal.
- Hands-on support to ensure Cloudera could fully leverage Pardot’s capabilities post-migration.
“Migrating to Pardot was a major shift for our team, and we knew we needed expert guidance to make it successful. The Pedowitz Group provided a clear migration strategy, helped align our teams, and made the transition seamless. Their expertise in change management and marketing automation gave us confidence in adopting the new platform while optimizing costs.” – Senior Marketing Operations Leader, Cloudera
The Results
By partnering with The Pedowitz Group, Cloudera successfully migrated from Eloqua to Pardot, ensuring a seamless transition with minimal disruption to marketing operations. The structured approach enabled 100% team alignment across IT, Operations, and Marketing, eliminating inefficiencies and accelerating adoption.
With strategic cost optimization, Cloudera secured a $250K Pardot license, maximizing value while future-proofing its marketing automation capabilities. The migration also improved data integration and campaign execution, allowing Cloudera to fully leverage Pardot within the Salesforce ecosystem.
Now, Cloudera’s marketing team operates with greater efficiency, stronger platform confidence, and improved alignment with sales and operations—empowering them to scale campaigns more effectively and drive greater marketing ROI.
