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Azure Printed Homes: A High-Performing, Audience-Driven Web Transformation

azure

Industry

Construction

Challenge

As Azure Printed Homes scaled production, their website was primarily focused on B2C buyers, limiting engagement with B2B and government audiences. They needed a refreshed digital presence that effectively spoke to all buyer segments while improving SEO, user experience, and lead generation. A fragmented message and lack of tailored content were hindering growth and visibility.

Results

The new website drove 5x the average monthly users and 15x the average monthly sessions, significantly increasing engagement. Page views grew by 4.5x, while the bounce rate dropped by 27%, creating a more seamless user experience. With a tailored approach for B2B, government, and B2C buyers, Azure Printed Homes successfully expanded its reach and improved lead generation.

Key Services

Web Strategy & Site Architecture , Brand Messaging & Copywriting, UX & Page Design, SEO Optimization, Demand Generation, Value Proposition Development

www.azureprintedhomes.com
5X
Monthly Users
15X
Monthly Sessions
4.5X
Page Views
27%
Reduced Bounce Rate
azure home 2

About Azure Printed Homes

Azure Printed Homes is a pioneering company in the construction technology and sustainable housing industry, specializing in 3D-printed modular homes and structures. Their innovative approach leverages advanced 3D printing to create affordable, eco-friendly, and rapidly deployable housing solutions for residential, B2B, and government buyers. As they scaled production, Azure Printed Homes sought to expand their market reach and improve digital engagement to attract a broader audience.

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The Challenge

As Azure Printed Homes ramped production, its website primarily targeted B2C buyers, limiting its ability to engage B2B and government audiences effectively. To fully capitalize on market demand, it needed a revamped digital presence to communicate its value to multiple buyer segments while improving SEO, user experience, and lead generation. Without a targeted, segment-specific approach, it risked missing key growth opportunities in enterprise and government partnerships.

The Solution

Azure Printed Homes recognized the need for a strategic digital transformation to serve their expanding audience better. After exploring various options, they chose our comprehensive website strategy and development approach for its ability to deliver a multi-segment, high-performing web experience tailored to B2B, government, and B2C buyers.

We redesigned the website with dedicated homepages for each buyer type, ensuring relevant and engaging messaging and content. With a strong SEO foundation, in-depth keyword analysis, and seamless UX, the new site improved organic reach and user engagement. The refined value propositions and targeted content strategy helped position Azure Printed Homes as a leader in sustainable, 3D-printed housing solutions while driving increased traffic and conversions.

The Results

The redesigned website significantly enhanced Azure Printed Homes' engagement, traffic, and lead generation. The site achieved 5x the average monthly users and 15x the average monthly sessions, demonstrating a significant increase in audience reach. Pageviews grew by 4.5x, while a 27% drop in bounce rate indicated stronger user retention and a more seamless experience.

By implementing buyer-specific messaging, SEO-driven content, and a refined user experience, Azure Printed Homes successfully expanded its visibility across B2B, government, and consumer audiences. The new digital presence positioned them as an industry leader, helping drive increased inquiries and business growth.

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