The Pedowitz Group has a special opportunity to shine light into the brilliant minds of CMOs around the world for marketers at all stages in their career. Our first installment of the CMO Perspective features Tyler Lessard, CMO of Vidyard.
Clicking the “Activate” button on your Eloqua campaign can be one of the most nerve-racking actions you take within the marketing automation platform. There are probably disastrous scenarios running through your head as you remind yourself that you have indeed completed all the tasks necessary to launch and run a successful campaign. You're a pro, and you've done this before, but the pre-launch jitters still get to you.
Marketo marketing automation skills are in demand! If you run a quick LinkedIn Job search for Marketo, you’ll find a list of more than 1,300 job openings. That’s a huge number. But Marketo expertise can be a sliding scale and there are a few factors that determine whether an applicant has the right profile to be a true Marketo expert.
Oftentimes, marketing teams won't have seven individuals in the entire department, let alone dedicated solely to Marketing Operations. Just like you wouldn’t rely on a single person to produce ALL of the content, web and digital media for your company, you shouldn't rely on a single Marketing Automation resource either.
Marketo is an extremely powerful tool but a Marketing Center of Excellence is going to be key to making Marketo work for the long haul. Although a Marketo Admin to run the tool is necessary, you need to have strategy, campaign planning, a strong technical skill set and someone who is responsible for your data and analytics.
Read some of the big moments from MME16! Did you miss the 2016 Modern Marketing Experience (MME) in Las Vegas? You may be curious what all you missed, where the trends are shifting and what is coming next for the Oracle Marketing Cloud.
Marketo Summit has grown over the years, and walking the Summit floor, catching buses to sessions, and making sure to attend those keynotes is imperative. But there are few things that can be easily forgotten in the hustle of it all.
Facebook advertising is not complex and just about anyone can create an ad, as long as they have a fan page. And considering that Facebook has 1.55 billion active users, it is a tool that should be mandatory for businesses to execute their advertising strategy.
While there are a lot of project variables that impact a project’s ROI, change management plays a very important role in realizing organizational benefits. Lack of proactive change management is one of the main contributing factors when it comes to failure of technology implementations.
In the world of marketing the difference between marketing strategies has become less and less different. Each strategy consists of small portions of each strategy combined to make a hybrid marketing strategy that doesn’t deliver the kick it needs.
Your team is really frustrated with all the constant last minute requests for campaigns. It doesn’t really matter if they’re coming from you, sales or from a different branch of the marketing organization. They’re exhausted.
Get ready – changes to Oracle Eloqua are coming! With Oracle’s the Eloqua 479 release (due out March 15-27, 2016), it has been announced that they will be changing their retention policy. If you have a larger, older database, you have likely seen performance issues around segmentation, lead scoring, compilation of email send batch sizes and even […]
I have been learning about the four stages of the Revenue Marketing Journey™, and I find myself looking back at my career in sales and comparing how these various stages apply to my journey as a sales person. I marvel at how this journey has changed the way I do business.
You may, or may not, be surprised by the statistic that 35% of marketers outsource their SEO / inbound marketing needs and campaigns to firms or specialized consultants. Is this the best idea for your company's search needs?
It's almost Friday, so you are probably busy pulling together another "Weekly Report" - lots of charts, stats and a few graphs that show (hopefully) that your campaigns are generating interest and, more importantly, revenue. Think your job is done, right? Not quite. As the harbinger of useful information, your job isn't just to make sure the information gets into someone else's hands, but also to make sure they know what they are seeing.
It’s a badly-kept secret that salespeople do a lot of things that aren’t very productive. Not because they are lazy or too busy working on their “short game”, but because many sales organizations still have the philosophy that cold calling is the way that new leads are generated.
Lead scoring is typically one of the first items an organization wants to implement when purchasing a marketing automation suite. However, lead scoring is much more than a tool. It can serve as the life-blood between your sales and marketing organizations.
We constantly talk about leads, contacts, accounts, and opportunities. What we forget in using these terms is that those are all associated with individuals, like you and me. And there are societal norms for how we treat others in our community:
Recently, I’ve been working with a client who is 18 months into their Revenue Marketing Journey™. The road has been a long one, with its fair share of challenges and barriers, but they have made tremendous progress.
The power of Revenue Marketing Analytics™ >is its ability to take disparate data from myriad different sources, identify key performance indicators (KPI’s) and most relevant, actionable measures and metrics and - perhaps the most important part - present them in simple, easy to understand data visualizations.
Horse racing is an especially opportune metaphor for what’s going on in the fast-evolving worlds of Revenue Marketing™, attribution modeling, predictive and advanced marketing analytics, and bringing Big Data to the enterprise. Seconds can mean the difference between success and failure.