Steve Schley, VP of Global Marketing for KrolLDiscovery joins Jeff Pedowitz to discuss the challenges and opportunities of managing a global team while still driving toward a revenue marketing operations model.
Caren Cioffi has been with Brightcove since the very beginning when they launched over ten years ago. Jeff Pedowitz talks with Caren about her journey and how Brightcove is running their marketing department like a business.
In this episode of CMO Insights, Jeff Pedowitz talks with Michael Bailey, Vice President of Marketing for Fleetcor. Learn how Fleetcor is using big data to learn more about their customers and increase their revenue along the way.
CASL stands for Canadian Anti-Spam Legislation and it goes into full effect July 1st 2017. This has been a long time coming since it was first announced back in 2014. Here are some tips on ensuring your Canadian database is marketable.
In this episode of CMO Insights, Jeff Pedowitz talks to Brad Gillespie, Chief Marketing Office for Octiv. Brad breaks down how his marketing team uses skills from various disciplines to work with sales, product and finance within the company to grow business opportunities. Learn how Octiv approaches Account Based Marketing and how persona and buyer's journey are key to this strategy.
To move your organization forward, the CMO and the CFO must work in partnership, especially if your marketing operations is to become a true Revenue Marketing organization. Debbie Qaqish breaks down the three things every CMO needs to ensure a successful relationship with the CFO.
It's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Connections is not only up for this challenge, but in this interview with Jeff Pedowitz, shares how understanding your buyer and what they need for solutions is key to business today.
The digital economy requires strong leadership from the CMO. Debbie Qaqish shares why transformational leadership is necessary for today's CMO to lead their marketing team to bigger and better levels of success.
Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success.
In this installment of our Marketing Operations series, Kevin Joyce lays out the seven most common lead management errors and how your marketing team can fix them to put you on the road toward a more effective lead management process.
Tune into this episode of CMO Insights to hear Jeff Pedowitz interview Kerry Langstaff, Chief Marketing Officer for Xignite. Kerry shares her journey from being the sole marketing professional on the start up team four years ago to now building a revenue marketing department. Hear how she has taken marketing efforts to be 100% inbound and how Xignite is using technology to fuel those efforts.
Jennifer Haney-Crowe, Vice President of Marketing for Forecast5 Analytics joins Jeff Pedowitz on CMO Insights. Jennifer talks about her transition from a large, global enterprise to a young, smaller company.
In this interview, Debbie Qaqish talks to Lena Shaw, Director of Marketing & Growth with LeadGenius, about how ABM drives sales and marketing alignment as long as marketing follows four key pieces of advice.
Jeff Pedowitz sits down with Teresa Caro, Senior Vice President for Fortiva Financial. Teresa shares how the lifecycle of sales, marketing and business operations all need to be considered when developing revenue marketing objectives.
In this episode of CMO Insights, Jeff Pedowitz talks with Meagen Eisenberg, CMO for MongoDB. In her two years with the company, she has doubled the size of her marketing team, learning important and necessary skill sets that fill in gaps to create a whole, cohesive unit.
In this interview, Debbie Qaqish talks with Jim Obermeyer, Publisher of Funnel Media Group and Founder of the Sales Lead Management Association, about what marketing needs to know to better work with sales.
Diego Lomanto, Chief Marketing Officer for Talent Inc., joins Jeff Pedowitz in this episode of CMO Insights. Diego shares the unique challenges as well as the opportunities he and his marketing team face as part of a startup company.
In part 6 of this series on successful marketing operations, Kevin Joyce, CMO and VP of Marketing Strategy for The Pedowitz Group breaks down five key marketing processes your marketing department should be administering.
In this episode of Revenue Marketing Radio, Debbie Qaqish talks with Jim Kanir, CEO of PeachWorks. Debbie gets to the heart of what the CEO REALLY thinks about marketing! Jim's answers may surprise you.
Moving from the world of B2B technology to an entertainment and training company may sound like a pretty big leap. But Marilyn Cox VP of Marketing and CRM for The Second City shares with host Jeff Pedowitz that her move from enterprise tech to entertainment is a lot closer than you may realize. Marilyn shares how The Second City is taking on a more holistic approach to their marketing as they go deeper with technology to provide a more unified experience with customers, audience members, and partners.
CMO Insights brings you another great interview as Brian Kardon, CMO at Fuze joins Jeff Pedowitz to talk about the ever-changing role of the CMO. Brian shares his viewpoint on how the role of marketing has changed within companies; how data, measurement and an understanding of various tools are necessary for today's marketing professional.
Caitlin Culbert, TPG Marketo Practice Director, shares her recap of the 2017 Marketo Summit. From the official launch of Marketo Next training to product updates and keynote highlights, learn a few reasons why this conference needs to be on your attendance list in 2018!
On this episode of Revenue Marketing Radio, Debbie Qaqish talks with Brian Vass, Vice President of Sales and Marketing Technology at Paycor. Brian talks about the power of combining sales and marketing operations functions to drive successful results.
In this episode of CMO Insights, Christelle Flahaux, former VP of Marketing for Domo, sits down with Jeff Pedowitz to talk marketing, technology, analytics and so much more! Learn how Domo is "all in" with Account Based Marketing and how marketing technology guides the way of doing business for this company in the digital economy.
Debbie Qaqish recaps a recent webinar hosted by TPG with a panel of experts to discuss the state of marketing today in the industrial manufacturing industry. Learn how these manufacturing companies made the pivot from being product centric companies to customer centric companies.
Caitlin Culbert, Marketo Practice Director for The Pedowitz Group asked her team of Marketo Revenue Engineers to provide some tips on getting the most from attending the Marketing Nation Summit April 23-26 in San Francisco.
On this episode of Revenue Marketing Radio, Debbie Qaqish talks with Larry Black, Managing Director and Global Head of Marketing for FTSE Russell. Larry shares how FTSE Russell has aligned behind a singular focus that is changing how the company markets and the importance of sales working with marketing to make big things happen.
Jeff Pedowitz sits down with Tim Minahan, Chief Marketing Officer for Citrix. In this interview Tim shares how he is helping Citrix transform beyond IT and helping other lines of business achieve their business outcomes. He talks about the multi-faceted elements of transformation that included technology, culture and people.
Debbie Qaqish kicks off her 2017 podcast interview series with Steve Cook, Founder of FortuneCMO and contributing editor for CMO.com. Debbie and Steve discuss the changing role of today's CMO and how they are positioned to lead innovation not only with sales and marketing integration, but within their organizations.
In this episode of CMO Insights, Jeff Pedowitz interviews Dario Priolo, CMO for Sales Performance International. Dario discusses how technology has changed they way they deliver training to their sales clients and how implementing ABM has been a game changer for the organization.
Register for the "Marketing Innovation Drives Growth In Manufacturing" webinar taking place Wednesday, April 12th 10:00amPT/1:00pmET. Three manufacturing marketing experts will lead a discussion on how they transformed marketing for the manufacturing industry to drive sales and marketing alignment and increase opportunities.
In this final installment of Lauren Kincke's 5-part blog series on setting up your MarTech architecture, she focuses on the importance of staying agile in your project management and ensuring you have the right people on the right project teams.
The second season of CMO Insights kicks off with Gary S. Mullen, Vice President of Marketing for Globalscape, a leader in secure data exchange solutions. TPG CEO Jeff Pedowitz talks with Gary about how his marketing team has evolved to include a revenue marketing mindset critical to stay ahead in today's ever-changing landscape.
Social selling is an effective and under utilized tactic in the industrial manufacturing sector. Your buyer has changed in how they gather their information pre-sale and in how they prefer to interact with companies. Find out why social selling needs to be part of your marketing and sales process.
In Part 4 of this 5-part blog series discussing MarTech Stack Architecture, Lauren Kincke focuses on the importance of taking an inventory and optimizing your current process before adding more to the team's task list. Establish a foundation to start from to ensure the team is working toward the same goals and objectives.
The digital marketing skills gap continues to grow, making it more and more challenging for companies to find the right talent to fill out their digital marketing team. But who should ensure the proper training for these skills, the marketing department or Human Resources?
The demand generation group in most firms is evolving quickly. Should inbound and outbound functions be combined? What are the implications of doing multi-channel campaigns on the organization structure?
The Pedowitz Group is the first Marketo Partner endorsed to offer Advanced Marketo Training and now is your chance to register! Advance your skills and when you register for one of the Spring courses, get a 25% discount of the cost. Check out our blog to get the promo code!
This is Part 2 of a five part series where Lauren Kincke, Oracle Practice Manager for The Pedowitz Group discusses the importance of having a culture open to change before even planning to architect your martech stack. One constant is change and as plans for marketing technology are developed, being agile and willing to modify may be the most important part of the process.
Herman Miller and Knoll are two iconic furniture manufacturers whose designs have endured for decades. Their "about us" videos tell contrasting stories about customer-centricity though. Dive into this blog for a deep, minute-by-minute breakdown.
Building the ultimate MarTech stack for your industrial manufacturing business is a process of fitting blocks together and making sure they have a great bond. Learn various methods for identifying, prioritizing and acquiring those blocks that make up a successful MarTech stack.
This is Part 1 of a five part series where Lauren Kincke, Oracle Practice Manager for The Pedowitz Group begins to address the five critical issues to fix before you begin mapping your technology architecture. The first critical issue it to ensure organization alignment.
The talent gap is defining the winners and losers in the Revenue Marketing age. Listen as two seasoned marketing leaders, Liz Sophia with Hodges-Mace and Amanda Wolff with Elsevier, discuss how they have grown their leadership skills and how they find and grow their team talent.
Industrial manufacturing needs to develop a customer-centric approach to how they market and sell to prospects and customers. Customer focus requires marketing and sales to work together to build B2B relationships and share knowledge. Optimized marketing technology provides the tools to reach customers where they are at within the buyer's journey and enables both teams to integrate and deliver a more seamless customer interaction.
Scott Brinker, Co-founder and CTO at ion interactive, Editor at chiefmartec.com and Program Chair at MarTech Conference, discusses major trends in modern marketing, the "channel" between marketers and customers and the steps necessary to utilize it successfully, and how to organize a modern marketing team.
The KPI's you choose may have a negative impact on customers and employee performance. Key Performance Indicators that are company centric vs. customer centric could be damaging your bottom line and more importantly, your reputation.
Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month's post, the how and why's to centralize Marketing Operations (MO) and discusses the benefits of centralizing the related functions and the necessary steps to take to make this happen.
Steve Farnsworth, CMO at The Steveology Group, shared his thoughts on the changing role of marketers in a recent video interview with Jeff Pedowitz. Jeff asked if marketing executives were changing how they organized their teams around content. Steve replied: “Not yet, unfortunately, not as much as I think will happen. When you look at […]
In 2016 The Pedowitz Group published a series of white papers that defined the ideal Center of Excellence which would enable marketing organizations to successfully accomplish their goals. Part 1 of the series explained that a Revenue Marketing Center of Excellence is comprised at a minimum of three parts – a Demand Generation Group, a […]
Allen Gannett, Founder and CEO of TrackMaven – an integrated marketing analytics platform, was recently interviewed by Jeff Pedowitz. He had some interesting things to say about aggressive lead scoring, organizing sales and marketing, and process. He also shared how their whole idea of bringing together all types of disparate analytic needs that customers have, social […]
Debbie Qaqish discusses the history of marketing operations, presents a framework for a marketing ops maturity model, explores the relationship between MO and MPM and provides key actions you need to take in 2017.
Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month's post, how to create an organizational structure for modern marketing success and what new skill sets are required to achieve this success.
Learn how Marvin Mason, CMO of Crisis Prevention Institute, and CPI are using Content Marketing to overcome their biggest challenge of brand awareness in the market place and drive 180% increase in lead volume.
Majda Anwar, Revenue Marketing Coach & Campaign and Program Manager, walks you through how you can change some of your more traditional demand generation campaigns into more effective Omni-channel campaigns.
Learn how Peter Herbert, Vice President of Marketing with VersionOne, transformed marketing to leveraging Account Based Marketing in their market place. As a result they converted 20% of their top 100 accounts, achieved 95% engagement with the targets, and are currently sourcing two thirds of the new business for the company .
Raul Mancha, Revenue Marketing Strategist at The Pedowitz Group, describes the current landscape of the Marketing Operations Function including integral roles and the market factors that have made it critical to the success of marketing.
You’ve just purchased Eloqua and you are excited to move the needle on your marketing journey towards Revenue Marketing. You have seen all of the amazing things that Eloqua can help your organization achieve, the sky is the limit, and you’re ready to hit the ground running. Are you unsure of where to start?
Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month's post, the first steps in the Revenue Marketing Journey and the steps necessary to make to make this happen.
The rapid adoption of marketing technologies and evolution of marketing organizations requires transformation. Colby Fazio, Sr. Revenue Marketing Strategist at TPG outlines the 4 most common obstacles inhibiting successful transformation.
This is Part 2 of a two-part blog series on how to take some of the headache out of the marketing budgeting process. In this post, the latter two of the four lenses of budgeting methodology, comparative measures and redundant spend are discussed
This is the first blog post in a two part series on The Four Lenses of Budgeting. As a CMO, budgeting for marketing spend is a critical function of your position and making tough, but smart choices, can make or break how your marketing team performs in the new year. This post covers the first two of the four lenses of budgeting to guide you in making your budgeting decisions for 2017.
Learn how Sanjay Dholaki, former CMO of Marketo, addressed his biggest challenge, scaling the growth of the company and the difficulties he faced growing and scaling the team, growing and scaling their footprint of the market and new markets overall.
Let me paint a picture of a campaign launch scenario. Copy is approved, graphics are in place, content is finalized, QA is complete, sales has been briefed – you’re at the finish line! And then, in the back of your mind, you may be asking…what happened to my A/B testing plan?