The average company using HubSpot Marketing Hub Enterprise activates 30 to 40% of the features they pay for. TPG has audited more than 150 Marketing Hub Enterprise instances over 19 years. The unused 60 to 70% almost always includes the features that generate the most business value: multi-touch attribution, custom reporting, behavioral event tracking, and AI content tools. We fix that.

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By the Numbers

   
Years of HubSpot experience 19
Marketing Hub Enterprise instances audited 150+
Average feature utilization at audit 30-40%
Attribution accuracy improvement post-optimization 60-80%

The Problem

You're Paying for Enterprise and Using It Like Professional

HubSpot Marketing Hub Enterprise costs $38,000 or more per year at standard pricing. Marketing Hub Professional costs $14,000 per year. If your team is running standard automation, basic reports, and default dashboards, you are paying Enterprise prices for Professional functionality. The features that justify the upgrade cost are inactive.

No Attribution Data Means No Budget Defense

Multi-touch revenue attribution is an Enterprise-only feature. It is also the feature most commonly left unconfigured. Without attribution data, your marketing team cannot demonstrate pipeline influence to the board, cannot make data-driven decisions about which channels to invest in, and cannot defend budget increases with evidence. We see marketing leaders managing $500,000+ in program spend without a single reliable attribution report.

Teams Are Working in Silos Within HubSpot

Marketing Hub Enterprise includes advanced team permission architecture and data partitioning. Most organizations use it with a flat permission structure that gives everyone access to everything. The result is campaigns stepping on each other, contacts being enrolled in conflicting automation from different teams, and no way to run team-level performance reporting.

You Bought AI Features That Nobody Uses

HubSpot's Breeze AI content tools are included in Enterprise. In most instances we audit, they are installed but not integrated into any workflow. Your content team is writing copy manually while paying for AI assistance that could cut production time by 30 to 50%.

Our Approach

Phase 01: Audit and Architecture (Weeks 1-2)

We run a comprehensive audit of your HubSpot Marketing Hub Enterprise instance. We document every active workflow, integration, report, and configuration setting. We identify which Enterprise features are inactive, which features are configured incorrectly, and which configurations are actively creating problems in your data. We produce an Audit Report with a prioritized list of gaps and a recommended configuration architecture. You review and approve the architecture before any changes are made.

Phase 02: Configuration Sprint (Weeks 3-7)

Our HubSpot-certified team configures your instance against the approved architecture. This includes activating and configuring multi-touch revenue attribution, building your custom reporting framework, restructuring team permissions and data partitioning, implementing behavioral event tracking, setting up AI content tool workflows, and rebuilding or optimizing your core automation. Every configuration change is documented in a change log for your admin team.

Phase 03: Reporting and Training (Weeks 8-10)

We build your complete reporting suite: attribution reports, campaign performance dashboards, team-level performance views, and executive pipeline influence reports. We validate every report against known data before delivery. We run role-specific training for marketers, content creators, and marketing operations separately. We deliver an Admin Playbook that documents every configuration decision and provides instructions for ongoing maintenance.

What's Included

  • Full Marketing Hub Enterprise instance audit with gap analysis
  • Multi-touch revenue attribution configuration (all six attribution models)
  • Custom report builder setup with 10 to 15 core reports built and validated
  • Team permission structure and data partitioning redesign
  • Behavioral event architecture for AI tools and custom reporting
  • Campaign naming convention and UTM parameter architecture
  • AI content assistant (Breeze) workflow integration
  • Core workflow automation audit and rebuild
  • CRM integration depth review and optimization
  • Role-specific training for marketers, content creators, and marketing ops
  • Executive dashboard with pipeline influence reporting
  • Admin Playbook with documentation for every configuration
  • 30-day post-engagement check-in call

"We had been paying for Marketing Hub Enterprise for two years. When TPG ran the audit, we were using 28% of the features. Six weeks after the engagement ended, we had attribution data for the first time, our content team was using Breeze for first drafts, and our CMO finally had the board reporting she'd been asking for." — Director of Marketing Operations, Series C B2B SaaS Company

Who This Service Is Built For

This engagement is right for you if:

  • You are paying for HubSpot Marketing Hub Enterprise but cannot demonstrate the value of the upgrade over Professional
  • You have no reliable multi-touch attribution data and cannot show marketing's pipeline influence
  • Your marketing teams are working in the same HubSpot instance without clear permission boundaries or data partitioning
  • You have purchased AI content tools in HubSpot but your content team is not using them in their production workflow
  • Your reporting is limited to out-of-the-box dashboards and basic list performance metrics
  • You have had HubSpot for more than 12 months and believe your configuration reflects your initial setup rather than how your business works today
  • You are preparing to defend your marketing budget and need attribution data to do it

Related Services

Frequently Asked Questions

How do we know if we need this engagement versus a standard HubSpot audit? A standard audit identifies what is and is not configured. This engagement goes further: it identifies what should be configured given your business model, builds the full configuration, trains your team on the new setup, and delivers the reporting framework you need to use HubSpot Enterprise correctly. If you have had HubSpot for more than 12 months and are not running multi-touch attribution reports, this engagement is appropriate.

What does this engagement cost? TPG's Marketing Hub Enterprise configuration and optimization engagements range from $25,000 to $55,000 depending on the complexity of your current configuration, the number of active integrations, your team size, and the scope of automation to be rebuilt. We provide a fixed-fee proposal after reviewing your HubSpot instance in an initial consultation. There are no hourly overages.

How long before we see attribution data? Attribution reporting requires historical contact engagement data to populate. For companies with 12 or more months of active HubSpot usage, attribution reports show meaningful data within two to three weeks of correct configuration. For companies newer to HubSpot or those whose contact engagement data was not captured correctly, attribution reports will populate with current data going forward and will show 12 months of history after 12 months of correct operation.

Do we need to be on Marketing Hub Enterprise to work with you? No. TPG implements and optimizes all tiers of HubSpot Marketing Hub. This specific service is designed for companies already on Enterprise who are not getting Enterprise value. If you are evaluating an upgrade from Professional to Enterprise, we offer a separate engagement that assesses whether the upgrade is justified and implements the Enterprise features that drive the ROI for the upgrade cost.

What happens after the engagement ends? You receive an Admin Playbook that documents every configuration in your HubSpot instance and provides step-by-step instructions for common admin tasks. Your internal marketing operations team can maintain the configuration independently. We offer ongoing support retainers for companies that want continued access to our HubSpot expertise on a monthly basis. Our clients who remain on retainer after an initial engagement average $2,500 to $5,000 per month for ongoing optimization, new feature implementation, and reporting support.

The Pedowitz Group | pedowitzgroup.com | Revenue Marketing Experts Since 2007