Loop Thinking: How TPG’s Methodology Meets HubSpot’s Loop Marketing
Loop Methodology, pioneered by The Pedowitz Group in 2015, is a cyclical B2B revenue model focused on account progression, buying committee dynamics, and post-purchase expansion. HubSpot’s Loop Marketing, launched in 2025, emphasizes content momentum and engagement loops. Together, they form the “Complete Revenue Loop,” uniting marketing, sales, and customer success for predictable growth.
Key Takeaways at a Glance
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Loop Methodology tracks accounts and buying committees in cyclical patterns.
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HubSpot’s Loop Marketing drives content momentum and engagement.
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Together, they unify the buyer journey into the “Complete Revenue Loop.”
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Benefits include faster consensus, clearer attribution, and better alignment.
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The Loop Readiness Assessment shows if your organization is ready.
The Origin Story: Why We Created Loop Methodology in 2015
Back in 2015, we saw a disconnect between how B2B companies tracked prospects and how buying committees actually made decisions. Funnels assumed linear progression—awareness → consideration → decision → closed—but reality was cyclical.
Committees would re-enter earlier stages, disappear for weeks, or move at different speeds. To address this, we created Loop Methodology, which reflects the non-linear, continuous nature of revenue.
What Made Our Original Loop Different
Our Loop Methodology was built on three core innovations:
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Account-Based Progression: Track accounts, not just leads.
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Committee Dynamics: Map stakeholders moving at different velocities.
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Post-Purchase Continuation: Extend beyond closed-won into adoption, expansion, and advocacy.
A Decade of Learning and Refinement
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2015–2018 (Foundation): Found committees average 6–8 decision makers; built first loop scoring models.
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2019–2021 (Scale): Integrated with CRMs, added Loop Readiness Assessment.
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2022–2024 (Evolution): Explored AI, refined attribution, published The Loop Guide.
HubSpot’s Loop Marketing: A Validation and Opportunity
When HubSpot introduced Loop Marketing in 2025, it validated our decade of work. Their model centers on content loops:
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Content generates engagement
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Engagement provides data
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Data improves content
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Content drives more engagement
This content-centric lens complements TPG’s methodology by sustaining momentum throughout the buyer journey.
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Where Both Loops Converge
The real advantage comes from combining the two:
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TPG Loop Methodology: Account progression & buying committees
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HubSpot Loop Marketing: Content momentum & engagement
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Together: Complete Revenue Loop — aligning sales, marketing, and customer success
FAQ: Loop Marketing vs Loop Methodology
Q: What is Loop Marketing?
HubSpot’s Loop Marketing is a cyclical model built on self-reinforcing content loops that sustain engagement and marketing efficiency.
Q: What is Loop Methodology?
TPG’s Loop Methodology tracks account-level buying cycles, committee dynamics, and post-purchase expansion for predictable B2B revenue.
Q: How are they different?
Loop Marketing emphasizes content; Loop Methodology emphasizes accounts and stakeholders. Together, they unify the full buyer journey.
Q: What are the benefits of adopting both?
Organizations gain faster consensus, better alignment, clearer attribution, and scalable growth.
Q: How can I get started?
Take the Loop Readiness Assessment to evaluate your organization’s preparedness for the Complete Revenue Loop.
What This Means for Your Organization
The B2B market is shifting toward cyclical revenue systems. Early adopters of loop thinking are seeing:
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Faster committee consensus
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Stronger sales-marketing alignment
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Clearer attribution from content to revenue
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Scalable expansion opportunities
The question isn’t whether to adopt loop thinking—it’s how quickly you can transform before competitors do.
3 Internal Links
Start Your Loop Transformation Today
Take the Loop Readiness Assessment to uncover your organization’s score, identify gaps, and receive a tailored roadmap for adopting the Complete Revenue Loop.
https://www.pedowitzgroup.com/the-loop-readiness-assessment