The Complete Revenue Loop Explained
What is the Complete Revenue Loop?
Following HubSpot’s recent “Loop” announcement, the Complete Revenue Loop is our term for combining HubSpot’s momentum-focused Loop Marketing with TPG’s Loop Methodology for account and committee progression. The result is a connected system across marketing, sales, and customer success where content signals, buying-team insights, and customer outcomes feed each other—so teams act on shared intent, move accounts forward together, and create a repeatable path from acquisition to expansion.
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Built in response to HubSpot’s Loop; extends it for complex B2B
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Aligns content momentum with account/committee progression
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Unifies marketing, sales, and success metrics and workflows
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Uses shared signals to prioritize accounts and tailor engagement
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Provides a practical roadmap: assess, integrate, orchestrate, optimize
HubSpot’s “Loop” focuses on sustaining engagement by continually creating and amplifying helpful content. In complex B2B, however, momentum alone isn’t enough—multiple stakeholders evaluate differently, consensus is non-linear, and post-sale value realization drives future revenue. The Complete Revenue Loop brings these realities together by pairing HubSpot’s content loop with TPG’s Loop Methodology for account and committee progression.
Here’s how it works. Content activity identifies interest patterns across people and channels. Those signals map to accounts and roles, revealing stakeholder gaps and stage readiness. Sales then advances consensus with role-specific conversations informed by what each persona consumed. After purchase, customer success tracks adoption, captures outcomes, and feeds wins back to marketing—fueling new content that resonates with similar accounts.
This connected approach replaces handoffs with shared ownership and shared data. Teams work from one view of account health, one set of definitions, and coordinated plays that trigger from actual behavior. Implementation follows a pragmatic path: assess current loops and tooling, establish account-level tracking and scorecards, connect content signals to progression rules, automate feedback loops, and iterate based on what moves real accounts. The outcome is clarity on where to focus, consistency in execution, and a durable system for acquiring, expanding, and advocating customers—without relying on unverifiable performance claims.
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