One of the best aspects of Eloqua is how seamlessly it operates within your marketing tech stack – assuming you've right-sized and optimized your stack, of course. There's no better example than Custom Data Object (CDO) record services. These infinitely handy little...
Eloqua Oracle Marketing Cloud
Leverage our Platinum Partner-level expertise to enhance your Eloqua instance and get more from your campaigns!
Eloqua Data Cleanup Basics
Any Eloqua admin worth their salt knows the importance of clean, validated data when it comes to getting optimal results from the platform. Data management on any marketing automation platform is a lot easier and more accessible - as long as it's done properly and...
Eloqua is more alive than ever before
Oracle’s Eloqua is a platform that would find itself well in a game such as Love It or Hate It. In the game, someone names a thing, such as “pineapple on pizza!” and everyone else says if they love it or hate it. No in-between, no waffling … you have to go with your...
Getting started with Eloqua: Practical tips from the experts
Welcome to Eloqua, a powerful marketing automation platform that offers unlimited potential ... as long as you know how to leverage it! And that's why this article exists, to help you get moving towards mastery and driving business outcomes that move the needle....
The Eloqua / Salesforce Native Integration Ended. What should you do?
Oracle ended support for their ”native” Program Builder Eloqua-Salesforce integration as of February 1, 2021. So, now what? Our team has you covered with everything you need to know. Click to jump to a particular question or section,...
Eloqua Contact Washing Machine: Normalize Fields, Build Programs, And When To Use Cloud / Data Apps
Contact Washing Machines are a great tool for automating your data cleansing in Eloqua.
Oracle Eloqua
Eloqua ConsultingFuel your results by engaging with an Eloqua Partner of the Year with dedicated experts serving 400+ happy clients.ORACLE ELOQUA PARTNER OF THE YEARWhen searching for the right partner, you want the reassurance that they have the credentials and...
Oracle Eloqua Segmentation: Merge, Intersect, Trim
3 powerful features available with Eloqua segments that allow you to merge, intersect or trim 2 different filters or lists.
How to Use Progressive Profiling With Strict Mode Tracking in Eloqua
Are you seeing inconsistencies when using Progressive Profiling in Eloqua? Your Strict Mode Tracking may be the cause.
Patience and Time are Critical with Eloqua Implementation
You’ve just purchased Eloqua and you are excited to move the needle on your marketing journey towards Revenue Marketing. You have seen all of the amazing things that Eloqua can help your organization achieve, the sky is the limit, and you’re ready to hit the ground running. Are you unsure of where to start?
Design your Eloqua campaigns with reporting in mind
Here are a few simple ways to ensure you’re setting up your email marketing campaigns in Eloqua to support the reporting you (and your managers) really care about.
If this, then that: A guide to creating Lookup Tables in Eloqua
A Lookup Table contains useful data for automatically updating records with other data, it’s quite easy to build, & can help you with your system processes.