Unleashing the Power of GA4: A Comprehensive Guide to Google Analytics 4

Discover the power of Google Analytics 4! This GA4 guide unveils exciting features and benefits, empowering you to gain valuable website performance insights.

The New Era of Content Operations: AI as the Ultimate Wingman for Marketers

Gain AI and marketing insights from Aprimo's CMO, Ed Breault, on leveraging AI, radical transparency, and CMO advice in this podcast.

CDO Record Services Fuel Effective Eloqua-Salesforce Integration

Work through mountains of data effortlessly and clean up data records in Salesforce using Custom Data Objects in Eloqua!

Eloqua Data Cleanup Basics

Regular data cleaning in your Eloqua instance makes a world of difference. Automate it! Start here and get to saving time today.

Why Salesforce Flow is a Critical Step Forward

Two words: Simplified automation. Sounds wonderful, right? Well, for Salesforce users, migrating to Flows is well worth it.

The Secret Ingredient to Supercharging Your Tech Stack

Along with data, people, and strategy, process is often the unsung hero of effectively using your tech stack. Read more!

Eloqua is more alive than ever before

Eloqua can often bring strong reactions from marketers ... good and bad. I can tell you there's more than you may realize!

Hiding in Plain Sight: Discovering New Value From Your Tech Stack

Your marketing technology stack probably has a TON of value waiting to be realized. Read this to get started on it!

7 Critical Questions To Ask When Auditing Your Tech Stack

What's the opportunity cost of keeping this tech? Who uses this platform we've paying for? Audit your tech stack with these questions!

Getting Started With Adobe Experience Manager (AEM)

This is in the in-depth blog for beginning users looking to harness the power of Adobe Experience Manager. Want a PDF version? We have that!

A Massive List of Sales and Marketing Acronyms

Let's be honest: Everyone can use a handy list of marketing acronyms. Here's our often-updated list of 130+ acronyms to prevent confusion!

3 Marketo reports every user should utilize

Look at these Marketo reports to measure your marketing success. These reports can utilize subscriptions to send to your sales & marketing leadership!