Platform-specific content on a wide range of MarTech used by many mid- and large-sized companies.
Upgrading to the latest and greatest in analytics, Google Analytics 4 (GA4), is an absolute game-changer for users. GA4 brings a whole new level of sophistication and insight to the table, revolutionizing how you understand your audience. With its cutting-edge...
"AI won't replace us, it will elevate us!" Ed Breault, CMO at Aprimo, sheds light on the transformative power of AI in content operations. By embracing AI, radical transparency, and continuous growth, marketers can unlock their full potential and redefine the future...
One of the best aspects of Eloqua is how seamlessly it operates within your marketing tech stack – assuming you've right-sized and optimized your stack, of course. There's no better example than Custom Data Object (CDO) record services. These infinitely handy little...
Any Eloqua admin worth their salt knows the importance of clean, validated data when it comes to getting optimal results from the platform. Data management on any marketing automation platform is a lot easier and more accessible - as long as it's done properly and...
Being a Salesforce admin lately is a lot like being a circus performer. Why? Well, if you aren’t flexible, quick on your feet, and comfortable working in fast-moving conditions….you’re probably not going to get too far. It was just a little while ago that I walked you...
Everyone likes to offer suggestions on optimizing your martech stack. Given the ever-increasing thousands of options that claim to answer your marketing challenges, is it realistic to think that any one article will know the exact configuration of tools that are ideal...
Oracle’s Eloqua is a platform that would find itself well in a game such as Love It or Hate It. In the game, someone names a thing, such as “pineapple on pizza!” and everyone else says if they love it or hate it. No in-between, no waffling … you have to go with your...
Stop me if you’ve heard this from your senior leadership before: “Listen, we have all of these marketing tech platforms and tools we’re paying for. Honestly, we’re probably spending a whole bunch of money that we shouldn't be spending. We've got stuff everywhere. I...
Part of what we do is work with clients to assess their pain points and to help them leverage their processes and technology to conquer those challenges. We do it all the time, but sometimes even we miss things that are hiding in plain sight! In a humbling example, we...
Adobe Experience Manager (AEM) is the most powerful content and digital asset management system. It enables you to efficiently deliver digital content experiences that are innovative, consistent and scalable. But, there’s a big problem. Because AEM is so comprehensive...
Acronyms are an essential part of business culture, and marketing is no stranger to this. With so many long phrases used, it makes sense… unless you have no idea what they mean! The last thing anyone wants to do is admit they need a list of marketing acronyms for a...
While the Analytics tab is hands down the most underutilized feature in Marketo, there are key reports you can leverage today to measure your marketing impact. Look at these four Marketo reports to measure your marketing success.