There are so many components to building a winning marketing strategy, it can be hard finding helpful content that helps. Start here.
We're often asked about the value of knowing your Ideal Customer Profile (ICP.) My immediate answer is that it is foundational to marketing, especially when resources are tight. Identifying your ICP streamlines your marketing efforts, making them more focused and...
Anyone who’s consumed business-focused content in the past 12-18 months has likely encountered more than their fair share of thought leadership on “The Great Resignation”, the trend of employees quitting jobs to pursue other opportunities. It’s gone on so long that...
It’s official: We, The Pedowitz Group, have acquired Bizmark Consulting and their best-in-class creative and communications services. They will transition into being our creative and agency services arm of the company, with founder Ed Gillespie leading this...
Revenue Operations – or RevOps for short – is far from just the latest in a series of industry buzzwords. It’s a singularly-focused business initiative to drive more predictable and sustainable revenue. The first step to implementing it is to understand what it truly...
Mergers and Acquisitions (M&A) have always been nuanced endeavors, and they seem to be picking up the pace substantially in 2022. In 2021, Executives were putting deals into writing. Take private equity, for example, which saw $945 billion dollars in buyouts in...
Here we go again. Another buzzword has taken the B2B industry by storm. To be fair, Revenue Operations has been in play for many years…it’s only been recently that organizations wanting real revenue growth are looking at this initiative differently. In fact, 75% of...
Business trends come and go. When buzzworthy concepts are pounded into our collective conscience like a jackhammer – whether it’s “business agility” or “the new normal” – it’s easy to brush them aside and stay the course. Digital transformation, however, is more than...
Before we dive into transformation, let’s look at this lesson from history. Why the history lesson in a paper about modern marketing business transformations? Because ... Those who do not learn history are doomed to repeat it. George Santayana In July of 1881,...
In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then recalculate data to determine a trajectory for a space launch. They were known as “computers.” Running all the necessary numbers would take the team...
Debbie Qaqish recaps a recent webinar hosted by TPG with a panel of experts to discuss the state of marketing today in the industrial manufacturing industry. Learn how these manufacturing companies made the pivot from being product centric companies to customer centric companies.
I get it: email just seems ... well, kind of boring when you compare it with other channels on the market. Chatbots, automation, dynamic websites, account-based marketing. And then there's email marketing, where you try to stand out among the 100s of other unread,...
Let's be honest: Account-based marketing (ABM) can significantly expand revenue from your customer base. But ABM is advanced. It’s not simple, fast or easy to measure, and it can’t be done by one person “on the side” with no resources. If you really want to win with...