Marketing Strategy

There are so many components to building a winning marketing strategy, it can be hard finding helpful content that helps. Start here.

Revenue Growth In Mergers and Acquisitions

Mergers and Acquisitions (M&A) have always been nuanced endeavors, and they seem to be picking up the pace substantially in 2022. In 2021, Executives were putting deals into writing. Take private equity, for example, which saw $945 billion dollars in buyouts in...

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How To Embrace Revenue Operations

Here we go again. Another buzzword has taken the B2B industry by storm. To be fair, Revenue Operations has been in play for many years…it’s only been recently that organizations wanting real revenue growth are looking at this initiative differently. In fact, 75% of...

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Why Marketing Transformations Fail

Before we dive into transformation, let’s look at this lesson from history. Why the history lesson in a paper about modern marketing business transformations? Because ... Those who do not learn history are doomed to repeat it. George Santayana In July of 1881,...

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