Inbound Marketing

Find higher-quality prospects and warm them up well before they become leads with these inbound marketing articles.

Can chatbots actually HELP users?

Few topics of discussion on LinkedIn tend to have 100% agreement ... but chatbot experiences on websites, unfortunately, seem to bring all parties together for sentiments such as what Tom Goodwin wrote one day: As a marketer who happens to be admin over the chatbots...

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Why is A/B testing important?

Let me paint a picture of a campaign launch scenario. Copy is approved, graphics are in place, content is finalized, QA is complete, sales has been briefed – you’re at the finish line! And then, in the back of your mind, you may be asking…what happened to my A/B testing plan?

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