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There are many topics that drive passion among marketers. The debate over gating vs. ungating content may be one that brings out stronger opinions. If you peruse marketing LinkedIn, you'll see opinions across the board on this topic. Some well-respected people swear...
Have you ever wondered how you (or your team) got this to this point? Content everywhere... your team (or you, if you're the content marketer) keeps talking about how much of it is bad. Some is probably outdated, others were blogs you "had" to publish, and providing...
The power of social media is influence. Social provides an avenue for companies to engage with customers and influence them with content to help them make a decision.
Check out these key statistics to help you build a business case for an omni-channel strategy for your company.
Campaigns are the most important tools in the demand generation marketer’s toolkit, enabling us to engage, capture and nurture leads and translating them into revenue.
In the midst of talking about optimizing Marketo, content marketing, social, inbound and outbound, I sometimes think we’ve lost track of what marketing is – we can’t see the forest for the trees.
The power of Revenue Marketing Analytics™ >is its ability to take disparate data from myriad different sources, identify key performance indicators (KPI’s) and most relevant, actionable measures and metrics and – perhaps the most important part – present them in simple, easy to understand data visualizations.