Drive greater loyalty and convince more prospects to become buyers with a stronger customer experience – and these resources will help.
It’s official: We, The Pedowitz Group, have acquired Bizmark Consulting and their best-in-class creative and communications services. They will transition into being our creative and agency services arm of the company, with founder Ed Gillespie leading this...
There are many topics that drive passion among marketers. The debate over gating vs. ungating content may be one that brings out stronger opinions. If you peruse marketing LinkedIn, you'll see opinions across the board on this topic. Some well-respected people swear...
Few topics of discussion on LinkedIn tend to have 100% agreement ... but chatbot experiences on websites, unfortunately, seem to bring all parties together for sentiments such as what Tom Goodwin wrote one day: As a marketer who happens to be admin over the chatbots...
The announcement of Google Chrome eliminating third-party cookies as part of their privacy sandbox initiative might have been the second biggest disruptor to the digital landscape in recent memory (There are no prizes for guessing what was first...). Save this article...
Have you ever felt that marketing has to change every 3.5 seconds to adapt to customer demand? Well ... it's (basically) true. New market dynamics, new tech, and new customer choices roll out almost everyday, making it tough to cut through the clutter and really make...
Debbie Qaqish recaps a recent webinar hosted by TPG with a panel of experts to discuss the state of marketing today in the industrial manufacturing industry. Learn how these manufacturing companies made the pivot from being product centric companies to customer centric companies.
Pick your best product / service. Now, put yourself in your customer's shoes: How easy it is to get what they need from you? That customer experience will make or break the sale ... or the decision to even engage with sales in the first place. From providing answers...
Have you ever wondered how you (or your team) got this to this point? Content everywhere... your team (or you, if you're the content marketer) keeps talking about how much of it is bad. Some is probably outdated, others were blogs you "had" to publish, and providing...
I get it: email just seems ... well, kind of boring when you compare it with other channels on the market. Chatbots, automation, dynamic websites, account-based marketing. And then there's email marketing, where you try to stand out among the 100s of other unread,...
With marketing, there are few more important things to know in the pursuit of becoming a truly customer-centric company than the customer journey. But far too often, businesses ranging from the Fortune 100 to medium-sized businesses don't have this built out. Either...
Let's be honest: Account-based marketing (ABM) can significantly expand revenue from your customer base. But ABM is advanced. It’s not simple, fast or easy to measure, and it can’t be done by one person “on the side” with no resources. If you really want to win with...
Predictable revenue growth. Ask any B2B CMO, and that’s their #1 goal. But, there’s ONE major roadblock preventing most marketing teams from hitting their bottom-line goals. They’re not collecting clean, accurate data. You need accurate data to make inbound...