Debbie Qaqish breaks down the customer-centric marketing operations (MO) model as well as the five stages of the marketing operations maturity model.
A strategic marketing operations group runs marketing like a business. When this happens, there are benefits for the CMO, the CFO, the sales team and the executive team.
Are you focusing most of your marketing efforts on new new leads? Read more to find out how build solid synergy with your lead management practice and your customer engagement practice to expand account possibilities.