Take a leadership role in your company by tying your MarTech stack to customer centricity. When the customer becomes the golden thread that ties everything together, everyone wins.
You may not usually associate our MarTech stacks with the Customer Journey. But you should! Every piece of tech you use should be considered a touch point in the customer lifecycle.
Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some tips on moving towards a full customer-centric MO.