When you purchase Marketo you ignite a chain reaction that can push you through the Revenue Marketing Journey™ to win a you a seat at the revenue table, or conversely you just wasted money on an expensive tool that pushes out emails. Which side of that purchase do you want to be on?
Learn how A/B testing works and how to do it yourself. Receive examples of dozens of variables you can test for in campaigns and learn how to interpret your results.
It can be easy to fall into bad marketing automation habits after system deployment. There are some good things you should do daily, weekly and monthly.