When people think about lead management, they usually think about lead scoring. We’ve built up from stages 1-5 (including defining a sales qualified lead) of lead management, now we’re ready to take a closer look at this essential part of the lead management process.
Lead processing and routing is an essential part of your lead management process. Lead processing clearly defines what happens when a qualified lead comes in and helps Marketing understand which lead sources are better than others.
Marketing automation is an important step in the lead management process. A MAP will ensure that no lead goes unfollowed and your prospects have a positive experience.