Are You Getting the Most Out of Marketo?

i

Written by Caitlin Poliska

August 9, 2018

There are two types of Marketo administrators: those who inherited the role and the tool and those who’ve learned a lot since they set up the tool.

Maybe you’re in the first camp…the inheritance of Marketo. Perhaps you picked it up from a coworker who recently left. Maybe a recent reorganization in your company left you the owner of technology that you knew from a distance but hadn’t helped implement. It can be painful to try to figure out where to start untangling a web that someone else wove.

Let’s look at the other side of the coin. Maybe you did configure your Marketo instance, but at the time you didn’t have the proper training. You did the best you could with what you knew, and (let’s be honest) you did it as quickly as you could because that campaign needed to get out the door.

As the saying goes, “You don’t know what you don’t know,” and you exemplified that in your Marketo instance. Now that some time has passed and you’ve had the chance to get some training, you know so much more. With that knowing comes the painful realization that you’re not using Marketo to its fullest potential. It’s just so hard to get there.

Marketo Health Check Consult

Whichever of these two camps you find yourself in, there is good news — you can fix it! The fact is, all Marketo administrators want to make sure they’re getting the most out of their investment in Marketo.

When it comes to optimizing your Marketo instance, one of the most difficult, overwhelming things is that over time there is a buildup of “stuff.” Maybe it is even great stuff – an inventory of hundreds of emails and landing pages, forms, programs, smart campaigns, data and reporting. Over time, all of this stuff becomes harder to manage, let alone review and optimize.

Hard as it may be, it’s important to dig in and take the time to review your Marketo instance. Decide what needs to be optimized. What should be taken care of right away? Are there things that are not configured properly? Are you ensured for optimal email deliverability? What are some things that could be considered “quick wins” (things that could show a big impact immediately)? Are there things that you need to plan through with the rest of your team?

You should also plan to look at your current campaigns. Assemble your team and take stock of the campaigns that are currently running. Can they be optimized? Are you getting optimal return on your Marketo investment? These are all questions you should consider as you begin to plan the revamp of your Marketo instance.

Whether you have inherited a mess or created it, a Marketo Health check is a great way to empower yourself with a complete understanding of what is going on with your Marketo instance. The Marketo Health Check is a comprehensive performance audit of your marketing automation process.

With a health check, you will learn what needs to be fixed and which parts of Marketo you’re paying for but aren’t using. It includes the technical setup of Marketo and its integration with CRM, benchmarking against Marketo best practices, and lead management process integration with Marketo.

The Marketo Health Check is a dense analysis of the systems and processes that enable (or hinder) your ability to get the most out of Marketo. A health check like this will inspect every corner of your Marketo instance and even conduct in depth interviews with your team. It will uncover opportunities to improve your team’s experience, adoption, system governance, and ultimately, their ability to extract a return from your investment in Marketo.

You know when something isn’t quite right with your technology. Feature enhancements, personnel changes and a constant stream of incoming data can make maintaining your Marketo instance tricky. Marketers who take initiative regularly evaluate their core technologies to find gaps and create plans for enhanced use.

If you’re wondering about whether you’re getting the most out of your Marketo instance, let’s start a conversation about a Marketo Health Check. You’ll also love learning more with our online Marketo courses!

You May Also Like…

Digital Transformation

Turn Strategy Into Action

Lead Management

Accelerate Leads to Revenue

Marketing Operations

Increase efficiency. Remove roadblocks.

Customer Experience

Wow Your Customers

Marketing ROI

Prove Your Power

Experts On Demand

Stop Troubleshooting

Inbound Marketing

Right Channel, Right Message

Account-Based Marketing

Accelerate ABM Success

Custom Training

Tailored Learning Solution

REVENUE
MARKETING
UNIVERSITY

Get the skills you need to drive more revenue with On Demand and live, virtual classrooms

Marketo Engage

Marketo Platinum Partner

Pardot

Accelerate Leads to Revenue

Microsoft Dynamics

Optimize Your Instance

Salesforce Marketing Cloud

Salesforce Certified Silver Partner

Salesforce CRM

12 Years of Integration Experience

Partners

Additional Technology Platforms

Oracle Eloqua

Oracle Platinum Partner

Adobe Experience Manager

Provide world-class experiences

Stop
Trouble-shooting

 

The help you need, when you need it with Experts On Demand

F5 Logo

F5 Network's Case Study

How a Network Security Giant Unified Global Marketing Operations

TraceLink’s Case Study

How a Supply-Chain Solution Provider Built Crucial Capabilities For Revenue

Telecomm Case Study

How A Multi-Channel Inbound Strategy Achieved A 600% Increase In ROI

Resource Hub

Read, Watch and Download

Trending Topics

Our Most Popular Content

Events

Join Us In Real Time

Blog

Our Latest Articles

CMO Insights

Hear From Industry Experts

REVENUE
ACQUISITION
ASSESSMENT

Bolster marketing-sourced revenue In 20 minutes.

About TPG

Learn about TPG and meet the team.

History

Explore our award-winning history.

Partners

Learn more about TPG’s Partners.

Ready to transform into a digital revenue machine?

 

Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.

About TPG

Learn about TPG and meet the team.

History

Explore our award-winning history.

Partners

Learn more about TPG’s Partners.

Ready to transform into a digital revenue machine?

 

Learn how TPG empowers digital revenue delivery through a blend of strategy, technology and execution.