Revenue Marketing
Marketing operated as a revenue driver, not a cost center. Every motion ties to pipeline.
Coined by TPG in 2012
AI Services · Assessments · Guides
Your single doorway to every AI lever we can pull for your pipeline.
THE DIRECT ANSWER
11 AI services, 3 free assessments, and 4 deep-dive guides across foundation, agents, data, and personalization. Built by the firm that coined Revenue Marketing in 2012.
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AI Services
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Free Assessments
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Deep-Dive Guides
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Years Defining Revenue Marketing
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Find the right starting point for your role.
THE FULL CATALOG
Everything AI we offer, in one place.
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SERVICES vs ASSESSMENTS vs GUIDES
Which format is right for you?
Three different commitments, three different speeds-to-value. Pick the one that fits your moment.
| Service | Assessment | Guide | |
|---|---|---|---|
| What it is | Hands-on engagement with our team | Self-scored or guided diagnostic | Downloadable PDF playbook |
| Time investment | 6 to 16 weeks | 20 minutes to 1 day | 30 to 60 minutes to read |
| Cost | Project or retainer | Free or low-cost | Free |
| Output | Working capability deployed | Scored report and roadmap | Frameworks and templates |
| Who runs it | TPG team with your team | You, with optional facilitator | Self-paced |
| Start with this if | You know what you need | You need to benchmark first | You're researching |
DEFINITIONS · BY THE TEAM WHO COINED REVENUE MARKETING
WHAT IS
WHAT IS
WHAT IS
WHAT IS
Plain answers to the terms everyone keeps using.
Agentic AI
AI systems that autonomously plan, act, and execute multi-step work, not just generate text.
The next layer above generative AI
Answer Engine Optimization (AEO)
Optimizing content to be cited by ChatGPT, Perplexity, and AI Overviews, not just ranked in blue links.
The successor discipline to SEO
R.A.I.N.
Revenue Artificial Intelligence Network: TPG's AI advisory practice for B2B revenue teams.
TPG framework
FAQ · ASKED EVERY WEEK
The questions your peers are asking.
What AI services does Pedowitz Group offer?+
We offer 11 AI services across four areas: strategy and operating model, agentic AI and automation, data and predictive intelligence, and personalization and AEO. Plus 3 free assessments and 4 deep-dive guides.
What is the difference between an AI agent and a chatbot?+
A chatbot answers questions in a conversation. An AI agent autonomously plans and executes multi-step work, calling tools, updating systems, and completing outcomes without human intervention for each step.
Where should a marketing team start with AI?+
Start with the free AI Readiness Assessment to benchmark, then a Project Prioritization workshop to stack-rank ideas. Build the 1 to 2 highest-value use cases first, prove ROI, then expand.
What is Answer Engine Optimization (AEO)?+
AEO is the practice of structuring content so it gets cited by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. It uses schema, direct-answer formats, and authority signals.
Do I need to redesign my marketing org for AI?+
Most teams do, eventually. AI changes role definitions, team ratios, and decision rights. We recommend running the AI Operating Model Assessment first to surface where redesign is actually required.
How long does a typical AI engagement take?+
Assessments take 20 minutes to 1 day. Build engagements run 6 to 16 weeks depending on scope. Foundational data work and org redesign are typically 8 to 12 weeks.
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